Award Winning Blog - Agitator

Are Nonprofits Good At Social Media?

Alexandra Samuel, writing in Harvard Business Publishing, says Yes! In her article, Why Nonprofits Are So Good at Social Media, she notes that social media are all about relationship building and points out: "In the nonprofit sector, relationships have always been the key currency: the relationships with the members, donors and supporters that NGOs depend […]

Learn More July 2, 2009

How Well Do You “Close” Online?

In eMarketing and Commerce, I recently came across a survey conducted for PayPal of reasons consumers give for "abandoning their shopping carts" during online shopping. PayPal found that 45% of their respondents had bailed out of at least one online retail purchase at the "checkout register" in the preceding three weeks. Here are the top […]

Learn More July 1, 2009

Nonprofit Innovation

The UK-based Management Centre recently scored 57 nonprofits on their ability to innovate … a seven step process as conceptualized by the Centre: Ideation — idea generation Integration — cross-pollination of ideas Information — external scanning & sourcing Selection — identifying ideas to take forward Support — develop ideas into offerings Launch — bringing the […]

Learn More June 30, 2009

Politics Of Online Ad Targeting

If you’re in the biz of targeting online ads for member acquisition, fundraising or issue persuasion, here are two articles that illustrate the data-driven capabilities that exist. The first deals mainly with the Republican Party’s use of voter registration data to help target GOTV ads into the Yahoo, AOL and MSN ad networks. The second […]

Learn More June 29, 2009

Chuck Pruitt Is Mad!

Chuck Pruitt of A.B Data thinks the dire predictions of the death of direct mail are groundless. And he’s angry they seem to get such credence (though certainly that’s not the case in the annals of The Agitator … just Search our site using "direct mail’!). Chuck’s been around awhile, and his firm directed the […]

Learn More June 26, 2009

3 Minutes To Tell Your Story Online

Illustrating the point we made yesterday about the impact of increased broadband (i.e., high speed) internet access, comScore has released the latest monthly figures (April ’09) re online video viewing. Key points: An impressive 79% of the total U.S. Internet audience viewed online video; That translates to nearly 152 million U.S. Internet users watching an […]

Learn More June 25, 2009