Award Winning Blog - Agitator

Online Video: Viral Isn’t Everything

Interactive marketing consultant Heidi Cohen offers this useful checklist of things you should consider and plan if you’d like to execute a successful online video campaign. Her checklist includes specifics in each of the following categories: #1 of course is "Set marketing goals" — is your objective to increase brand awareness, sell a message, solicit […]

Learn More May 5, 2009

Twitter: Stupid Or Historic?

On Friday, the White House signed on to Twitter (as well as Myspace and Facebook) – the latest high profile poster on the world’s fastest growing social network. Twitter traffic has already more than tripled in 2009. In fact, over the past 12 months, traffic to Twitter.com has increased 27 times. Twitter is estimated to […]

Learn More May 4, 2009

Equal Time For Planned Giving

We have to confess that The Agitator does not do justice to the important area of planned giving. Now we don’t have to feel quite so guilty! Our colleague Phyllis Freedman of Continuum Planned Giving has begun The Planned Giving Blogger. She’s a pro. In case you don’t know Phyllis, here’s the official bio: "Phyllis […]

Learn More May 1, 2009

The New Connectedness

A couple of days ago I posted Social Net Fundraising – All Hype? triggered by a Washington Post article. The Post more or less said that Facebook was failing as a fundraising tool or venue. While I think the Post has it essentially right, today I read a powerful countervailing piece on Engage: Moms by […]

Learn More April 30, 2009

Time’s Up!

You need to make a critical decision. When do you have "enough" information? When have you thought about it "enough?" Marketing maven Seth Godin addresses this issue wisely and succinctly as follows: "First rule of decision making: More time does not create better decisions. In fact, it usually decreases the quality of the decision. More […]

Learn More April 29, 2009

Social Net Fundraising – All Hype?

Mercy me! Even while media researcher Niesen is reporting that social nets and online video have transformed the web, the Washington Post is telling us that online fundraising via social nets is over-rated. What’s a poor blogger to do? Say they’re both right! The usage trend data measured by Nielsen are as solid — and […]

Learn More April 28, 2009