Award Winning Blog - Agitator

Demographics Of Social Nets

Expanding on an Agitator post of several weeks ago, here’s some fresh demographic data on social net usage from Harris Interactive. 5% of Americans online use Twitter, while 48% use Facebook or MySpace. No surprise … usage goes up with education, and down with age. For example, 74% of those ages 18-34 use Facebook or […]

Learn More May 7, 2009

Twittering Away

To every fad there is a season … churn, churn, churn! Marketing maven Seth Godin seems to think Twitter has a short shelf life, citing this report from Nielsen Online that the churn rate on the service is 60% … as in, six-in-ten Twitter users in a given month fail to return the following month. […]

Learn More May 6, 2009

Online Video: Viral Isn’t Everything

Interactive marketing consultant Heidi Cohen offers this useful checklist of things you should consider and plan if you’d like to execute a successful online video campaign. Her checklist includes specifics in each of the following categories: #1 of course is "Set marketing goals" — is your objective to increase brand awareness, sell a message, solicit […]

Learn More May 5, 2009

Twitter: Stupid Or Historic?

On Friday, the White House signed on to Twitter (as well as Myspace and Facebook) – the latest high profile poster on the world’s fastest growing social network. Twitter traffic has already more than tripled in 2009. In fact, over the past 12 months, traffic to Twitter.com has increased 27 times. Twitter is estimated to […]

Learn More May 4, 2009

Equal Time For Planned Giving

We have to confess that The Agitator does not do justice to the important area of planned giving. Now we don’t have to feel quite so guilty! Our colleague Phyllis Freedman of Continuum Planned Giving has begun The Planned Giving Blogger. She’s a pro. In case you don’t know Phyllis, here’s the official bio: "Phyllis […]

Learn More May 1, 2009

The New Connectedness

A couple of days ago I posted Social Net Fundraising – All Hype? triggered by a Washington Post article. The Post more or less said that Facebook was failing as a fundraising tool or venue. While I think the Post has it essentially right, today I read a powerful countervailing piece on Engage: Moms by […]

Learn More April 30, 2009