Award Winning Blog - Agitator

Time’s Up!

You need to make a critical decision. When do you have "enough" information? When have you thought about it "enough?" Marketing maven Seth Godin addresses this issue wisely and succinctly as follows: "First rule of decision making: More time does not create better decisions. In fact, it usually decreases the quality of the decision. More […]

Learn More April 29, 2009

Social Net Fundraising – All Hype?

Mercy me! Even while media researcher Niesen is reporting that social nets and online video have transformed the web, the Washington Post is telling us that online fundraising via social nets is over-rated. What’s a poor blogger to do? Say they’re both right! The usage trend data measured by Nielsen are as solid — and […]

Learn More April 28, 2009

More Re Online Loyalty Building

Last week, The Agitator posted on online loyalty building and asked readers what they are trying along these lines. Here are two helpful replies we’d like to share. First, from Lisa Sargent at Sargent Communications: Tom, I covered this to a lesser extent when I wrote about trigger emails in my April e-newsletter. Two of […]

Learn More April 27, 2009

Online Videos To Amuse And Inspire

We’ve had enough heavy stuff on The Agitator for this week, here is an item for fun. But it still has a purpose … encouraging creative use of online video. These are the top five online video adverts for the past week, as reported by Ad Age Digital: 1. T-Mobile — T-Mobile Dance 2. Samsung […]

Learn More April 24, 2009

Online Loyalty Building

There’s probably no one out there who is not a "member" of some sort of loyalty program sponsored by a commercial merchant. From airline miles to stickers recording return visits to your local coffee shop, everyone seems to have some sort of program to encourage repeat business. Here are some examples from Whitney Hutchinson at […]

Learn More April 23, 2009

Online Advocacy – Case Study

Much has been written about candidate use of online tools in the 2008 election. But here’s one of the best pieces I’ve seen regarding sophisticated use of the internet for issue campaigning. The focus was California’s Proposition 8, which sought to ban same-sex marriages in the state. Whatever your position on the issue, the online […]

Learn More April 22, 2009