Award Winning Blog - Agitator

In Defense Of Creative

Yesterday, Roger and Guest Ranter & copywriter Bob Levy teamed up to argue in The Agitator that sound strategy was more important to fundraising success than the "silver bullet" package. Tough to disagree with that. This — mind you — coming from two creative whizzes who have written more than their fair share of long-lived […]

Learn More April 8, 2009

Failed Marriages And Great Packages

The late David Ogilvy was among the greatest advertising geniuses who ever lived. He built a truly remarkable global agency and contributed more than his fair share to both the creative and management sides of the business. Among Ogilvy’s more unconventional beliefs was that truly great agencies are built as a result of “high mortgages […]

Learn More April 7, 2009

The Agitator Evolves

We’re determined to offer readers of The Agitator just what our tagline promises … Fundraising & Advocacy Strategies, Trends, Tips … with an Edge. We put plenty of people-hours into that mission each week, and appreciate the many public and private messages of support you send … as well as the support evidenced by our […]

Learn More April 6, 2009

Succeeding In Your Fundraising

Here are four bedrock suggestions for succeeding in your marketing (i.e., fundraising) in the coming year. Writing in eMarketing & Commerce, Lisa Wehr of Oneupweb, a digital marketing agency, offered these recommendations in a commercial marketing context. I’ve reproduced the essence of her recs, followed by my fundraising "spin" on each. 1. Plan early and […]

Learn More April 3, 2009

Pew Quiz: I’m A “Digital Collaborator”

The Pew Internet Project has come up with a new typology for users of information and communications technology (ICT). Pew sorts folks into ten groups, distributed within two main buckets. The chief determinant of which bucket you fall in is your attitude toward and usage of mobile ICT. Here’s how Pew sorts us. And here’s […]

Learn More April 2, 2009

I Become More Of Me

We’ve been talking about the value of market (i.e., donor) research lately, and how/when to listen to it. So my curiosity was peaked when this article by Karl Greenberg, Market Research Must Get Real, Not ideal, popped up. The article cites Nathan Berg, a professor of economics at the University of Texas, who asserts current […]

Learn More April 1, 2009