Award Winning Blog - Agitator

Logos On The Left, Please

I wish I had more time to read research on brain functioning. I just love this stuff! Here’s a piece on how the brain processes images, and what the implications are for effective design of ads, etc. Turns out that images are processed mostly by the right frontal lobe, which gets its input from the […]

Learn More May 2, 2008

YES Or NO?

Two important articles for email marketers. The first gives cause for worry. More and more emails winding up in spam piles … nearly one out of every five permission-based e-mail messages sent to US-based ISPs lands in the junk mail folder. The second suggests how to keep your e-list clean and responsive. You don’t want […]

Learn More May 1, 2008

Building E-lists

Remember the good ‘ol days of direct mail fundraising, when if you needed names you just went out and rented or exchanged for them by the bucketloads? And if you knew what you were doing, you could get pretty decent ones. Of course in the online fundraising culture, new rules apply. [How we direct marketers […]

Learn More April 30, 2008

“I’m Agitated Alright!”

So said Kim Cubine, a principal at fundraising firm Adams Hussey, in a recent email to The Agitator. Kim, a veteran direct marketing fundraiser, was taking exception to some observations about online fundraising versus direct mail in a recent Chronicle of Philanthropy article. Would you like to vent, we asked? Here is her Guest Agitator […]

Learn More April 28, 2008

Where Will The Writers Come From?

From Pew Internet Research comes a disturbing report on teens (12-17), technology and writing. In my household, with a 14-year-old and two parents paranoid on the subject, this report has landed like a bombshell! While 87% of teens engage in some form of electronic personal communication — text messaging, email or instant messaging, posting comments […]

Learn More April 25, 2008

Does Nonprofit Branding Matter?

Only if your nonprofit wants to survive in the online era, when there is absolutely NO barrier to entry. Anyone who can build a website can attract a constituency to support precisely what your organization is already doing. Your protection? Your brand … clearly recognized, sharply defined, and positively regarded. In The Agitator’s recent DonorTrends […]

Learn More April 24, 2008