Award Winning Blog - Agitator

Obama’s Online Success – Two Views

Barack Obama’s speech on race in America — "A More Perfect Union" — has been viewed online on Youtube more than 3 million times as I write (and many more times elsewhere online). A tribute to the spontaneous popularity of what he had to say? To a great extent. But that’s not all. There’s no question a […]

Learn More March 24, 2008

Is Your Website For 25-Year-Olds?

If the answer is Yes, that’s cool. Maybe. So long as the preponderance of people you want to … Interest in your cause or charity Educate Raise money from Activate, etc. … are 25 or thereabouts. However, for most nonprofits, I suspect the "target" demographic is 55-years-old or so, with no upper age limit and […]

Learn More March 21, 2008

Planned Giving: Tools & Strategies

Todd Cohen at Philanthropy Journal has assembled a great special report on planned giving tools and techniques. Check it out. Tom

Learn More March 20, 2008

Motivating Your Volunteers

Does your nonprofit rely upon volunteers? If so, how do you celebrate them? Below is an example of the online video approach of the American Red Cross. Most nonprofits don’t have the resources to produce slick videos with celebrity volunteers. But a simple video, shot with a hand-held video camera, of your CEO having a "heart to […]

Learn More March 19, 2008

Conservative Media Bias? No Way!

We’ve heard plenty about liberal media controlling the hearts and minds of America. Here’s a great online service, Media Matters, for those more worried about conservative media bias. Around since 2004, Media Matters documents and analyzes "conservative misinformation" thoughout the media. Its mission: "Media Matters works daily to notify activists, journalists, pundits, and the general public about […]

Learn More March 18, 2008

Is That A Note On Your Chair?

When was the last time someone left a handwritten note on your chair? When was the last time you left such a note for a colleague? Try it today. See if you think it produces any different experience or outcome. Maybe email or — horrors — instant messaging (while we’re at it, when was the […]

Learn More March 17, 2008