Award Winning Blog - Agitator

Talking To Boomers Online

In The Agitator’s latest DonorTrends survey (completed last month), 62% of Boomers said they had never donated online to a charity, 78% had never donated online to an issue advocacy organization, and 86% had not given online to a political campaign. Still a lot of fields to plow here! [And much more data to come […]

Learn More April 22, 2008

Isn’t Creativity Delightful?

Tell me this video , 20Things to Do with Leftover Matzoh, isn’t wonderful! Every nonprofit needs a way to "officially" recognize creativity … including plain ‘ol thinking outside the box. Thanks to BL Ochman for pointing me to this. Tom

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Ready For Mobile Messaging?

Here’s a report from Nielsen that 23% of all mobile phone users (or 58 millon users) have been exposed to advertising on their phones in the past 30 days. Half (51% or 28 million) of those who recall seeing mobile advertising in the previous 30 days say they responded in some way. Teens, Asian-Americans and […]

Learn More April 21, 2008

Nonprofits Have No Claim On Ethical High Ground

The Chronicle of Philanthropy recently reported a study by the Ethics Resource Center on ethical standards and behavior in nonprofits. Guess what? Nonprofit ethics are pretty miserable … and apparently in decline. This based upon a survey within our own community. Should we expect the public (specifically donors and would-be donors) to believe differently than […]

Learn More April 18, 2008

Online Marketing Benchmark Study

More great data from Convio, compiled from more than 400 nonprofits and millions of online interactions and transactions. Report looks at seven areas: Website traffic — up 34% for groups with more than 250,000 email addresses Registration rates — 3% of unique visitors convert Email file size — Convio clients grew 32% over previous year […]

Learn More April 17, 2008

Is Less Better?

MarketingSherpa says "Yes" when it comes to email subject lines. They say emails with shorter subject lines are more likely to get opened. A somewhat contrarian position. Looking at the fog of visual clutter in e-mailboxes, they note: "White space is eye candy on a crowded screen. Your eye dives in there automatically." They’ve observed […]

Learn More April 16, 2008