Award Winning Blog - Agitator

Her News Isn’t His News

Men and women differ in the kind of news they follow, and what news sources they use, as this report from Pew Research confirms. Men constitute roughly 60% or more of the audience for Washington news (59% men), International (63%), Business/financial (65%), Science/technology (69%), and Sports (74%). And men disproportionately lean to radio and online […]

Learn More February 13, 2008

The Spam Museum

Sometimes you just have to ask yourself … “How could I possibly gotten so far in life without knowing about this?!” That's what hit me when I visited the SPAM Museum, at the suggestion of Agitator reader Charles Langley, of the Utility Consumers' Action Network in San Diego. Age-old questions are answered on this site, […]

Learn More February 12, 2008

Obama: Did I Mention The Money?

Two contradictory thoughts … 1. If you didn't do this long ago, you must make a small online donation to Barack Obama, just to get on his list and learn what aggressive online fundraising is all about. 2. I'm sick of getting online fundraising appeals from Barack Obama! I just read the last 50 emails […]

Learn More February 11, 2008

Hope & Love … Yeah, Right!

Seth Godin says that people take action based on one of three emotions … fear, hope, or love. Not to play semantics, but I think this is a somewhat limited palette of emotions. For many in the direct response biz, the key emotional drivers consist of the “Super Seven” … FearFlatteryGreed/AdvantageGuiltAngerExclusivitySalvation/Hope This is a pretty […]

Learn More February 8, 2008

Online Fundraising Trends

Regular Agitator readers know that we regularly write articles and white papers with titles like Don't Throw Away Your Postage Meter! In other words, we think there's a ton of money still to be raised via direct mail. That said, we're not Luddites. The future belongs to online fundraising, with direct mail occupying important niches […]

Learn More February 7, 2008

Red … Tell Your Critics To Stuff It!

I just can't believe the idiocy communicated in today's NYTimes article on the Bono/Bobby Shriver cause marketing venture called Red. The NYTimes covers all the bases … One bunch of bleeding hearts doesn't think Red is generating enough money. In just over a year it's generated $22 million to fight H.I.V. and AIDS in Rwanda, […]

Learn More February 6, 2008