Award Winning Blog - Agitator

Measuring Your Online Impact

Hits, page views, visits, unique visitors, time spent, click-throughs, other engagement? While there are far more technical discussions available, here's a brief understandable piece from the The Economist on the vagaries of measuring website visiting. Being direct response guys, we tend to prefer looking for signs of engagement — have visitors actually been moved to […]

Learn More December 3, 2007

Taking The Axe To Dove

Why do they do this to me? I've waxed eloquent over the marvelous campaign to enhance teenage girls' self-esteem — spearheaded by the viral video smash hits Onslaught and Evolution — sponsored by Dove, the soap people. But now it's pointed out that Unilever, the parent company of Dove, also owns the Axe deodorant brand. […]

Learn More November 30, 2007

Snorting Oxytocin

Attention major gift fundraisers!! Next time you're about to pop the question to a prospect (the fundraising ask, that is), squirt a dose of oxytocin up their nose. You might get two-and-a half times the gift amount that you otherwise would have! Now exactly how you get the relationship to the point where you can […]

Learn More November 29, 2007

Lift Conversions Up To 55%

Do you really serious about raising more money online? Or capturing more activists or leads? Or selling more merchandise? Then run out (i.e., go online) and buy Marketing Sherpa's new Landing Page Handbook. Here's where. I don't know anyone who collects more hard data on marketing than Marketing Sherpa. And this empirically-driven book tells you […]

Learn More November 28, 2007

Nonprofits’ Use Of Online Video Blossoms

In case you missed it during the pre-Thanksgiving crush, here's a superb report (free link) on nonprofits' use of online video by Peter Panepeto of the Chronicle of Philanthropy (Nov 15). Peter provides examples, with links to the videos, from the American Jewish World Service, Veterans of Foreign Wars (VFW), the March of Dimes and […]

Learn More November 27, 2007

Online Donors Make Bigger Gifts, Despite AmEx Study

A recent study sponsored by American Express said that online and offline donations were generally the same size. In this memorandum, Guest Agitators Nick Allen of Donordigital and Rob Harris of Target Analysis Group take exception. They argue that the hard data based on actual giving across a broad spectrum of nonprofits clearly establish that […]

Learn More November 26, 2007