Award Winning Blog - Agitator

9 Mistakes To Avoid In Online Campaign Landing Pages

Here from Performancing.com is a good list of mistakes to avoid in building effective landing pages for your online fundraising and advocacy campaigns. Details at source. 1. Mismatching URL and page topic to user inquiry 2. Below the fold call to action 3. Collecting unnecessary information 4. No testimonials 5. Too many calls to action […]

Learn More October 17, 2007

Buyer’s Guide To Online Survey Vendors – Read by 10/16

Marketing Sherpa has done a superb review of vendors providing email/online surveying and polling services and tools. All levels of price, features and sophistication. Get it here, free, if you read by October 16. Tom

Learn More October 16, 2007

If You’re Going To Use TV Spots …

If you're going to the expense of producing and placing TV spots, make sure they hit your audience right between the eyes … as in these spots from Save Darfur, and this one from Families USA. TV is first and foremost a vehicle for tapping emotions. Fail to do that, and your message or facts […]

Learn More October 15, 2007

Cause Marketing Advice

Brian Reich at Cone has written this helpful series of profiles on the following cause marketing initiatives: Alliance for Climate Protection (Al Gore's project) “Start!” — a campaign of the American Heart Assn to combat adult inactivity Timberland's multi-faceted integration of philanthropic objectives into business practices Dove's “Real Beauty” campaign aimed at improving the self-esteem […]

Learn More October 12, 2007

Is Virtual Politics Real Politics?

Bemoaning the lack of political outrage on college campuses, Tom Friedman in yesterday's NYT (Oct 10) raised the issue of whether the online medium in effect has taken the steam out of politics. As he puts it: “America needs a jolt of the idealism, activism and outrage (it must be in there) ofGeneration Q. That's […]

Learn More October 11, 2007

Great Body Language From Dove & Seventeen

I've admired what Dove (yes, the soap people) is doing with their worldwide “Campaign for Real Beauty” to nurture the self-esteem of teen girls. Their viral video called “Onslaught” will knock you over. Now they've joined with Seventeen in a survey that found 91% of teen girls feel anxiety or stress about some part of […]

Learn More October 10, 2007