Award-Winning Blog


Tips For Using Online Video

Here, from Advertising.com, are yet more stats on the growing popularity of online video with consumers. This is a very comprehensive look at consumer behavior with respect to online video, and well worth a read. Huge takeaways for us: More than twice as many consumers ages 35 and older (a whopping 69%) view online video […]

Learn More

5 Easy Ways To Win With Email

The title is deceptive … there's nothing easy about consistently successful email marketing. Here is an excellent presentation on best practices in email marketing, from Barry Stamos of Responsys. Whatever the scope and sophistication of your email fundraising and communications program, you will find something to improve your game here. Five areas are covered, with […]

Learn More

Six Practices Of High-Impact Nonprofits

Forces for Good: The Six Practices of High-Impact Nonprofits, a new book on nonprofit effectiveness authored by Heather McLeod Grant and Leslie R. Crutchfield will be published this month (Jossey-Bass). The book is a project of the Center for the Advancement of Social Entrepreneurship at Duke University. The diverse organizations studied were: Teach for America […]

Learn More

I Know The Winner

The winner of the 2008 U.S. Presidential election is known to me. For the sum of one American dollar in cash, I will reveal the name to you. If the person I name does not win, your dollar will be returned within 72 hours and you will never hear from me again. Tom Belford Read […]

Learn More

Dogfighting Stirs Fundraising Inquiry

On September 10, The Agitator posted Seizing the Moment to Raise Money, dealing with the fundraising of animal welfare organizations around the Vick dogfighting abomination. The post included an analysis of the online fundraising efforts of animal welfare organizations prepared by Adam Church, an intern at Craver, Mathews, Smith & Company. The analysis gave kudos […]

Learn More

Update: Verizon Hits Redial … Damn!

The only thing we like less than a company that screws up big time, is one that has the sense to reverse course before their roof caves in! Just as we were licking our chops, relishing the spectacle of a few hundred thousand cell phone customers canceling their Verizon Wireless service to protest the idiotic […]

Learn More