Award Winning Blog - Agitator

Dr. Warwick Will See You Now

One of the most accomplished and experienced direct marketing fundraisers we know is Mal Warwick. Astonishingly, Mal has been faithfully answering questions about fundraising through his website since 1994. And not just from paying patients. The result is a treasury of more than 500 Q&As that have just been assembled, categorized and published here. We're […]

Learn More August 3, 2007

Got Any Checklists?

I love checklists. Especially other people's. I'm speaking not so much of the “today's to do” type of list, as I am the “make sure you've done this” list. Like the “20 things your mail package must include” list or the “10 questions to ask before you send that email appeal” list. Very practical. High […]

Learn More August 2, 2007

Science Idol Winner

The 2007 winner of Union of Concerned Scientists' Science Idol Contest is Jesse Springer, a graphic designer from Eugene, Oregon. The Science Idol contest elicits editorial cartoons designed to shed light on governmental interference with science. Some of us still believe that sound science should lead to sound public policy. Hundreds of entries were submitted […]

Learn More August 1, 2007

Email Headache … And Solution

Just when you thought you had figured out how to create emails that look decent and get read, along comes partypooper MarketingSherpa! They say: “64% of key decisionmakers are viewing your carefully crafted email on their Blackberrys and other mobile devices … And, chances are, your email looks downright awful.” Not surprisingly, their data indicate […]

Learn More July 31, 2007

Is Your Nonprofit Headed For The Scrap Heap?

Todd Cohen at Philanthropy Journal has made it easy for The Agitator to furnish a Monday mind stretch this week. Last week he published an outstanding report on Nonprofit Technology. Lots of examples, from nonprofits large and small, of how new communications technologies are being used by organizations and — increasingly and often independently — […]

Learn More July 30, 2007

Top Five Things To Worry About

If your job is to market a nonprofit, raising funds or advocating issues, you probably worry from time to time about the fate of your cause or charity. In case you don't, and need a prod, here's my “top five” list of things to worry about: 1. Does the “other” organization doing what you do, […]

Learn More July 27, 2007