Award-Winning Blog


Digital Marketing Guide

Nonprofit fundraisers and communicators: Are you committing enough mind share and resources to digital media? Here are two useful info resources as you think about it. First, a terrific compendium of digital marketing data prepared by Ad Age. Has all the factoids you'll need for reports and planning on braving the world of blogs, social […]

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My Microphone Is Bigger Than Yours

YouTube isn't the only social networking site making political news (see our last two posts). Over the past few days the political blogs have been filled with debate over Senator Barack Obama’s MySpace mess. The “mess” involves how Obama volunteer Joe Anthony, impresario of the most significant MySpace Obama page, with 160,000 Obama supporters he […]

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YouTube And Politics

Sticking with the same topic for an unprecedented two days in a row, here's more on YouTube's blossoming role in U.S. politics. Depending on your biases and crystal ball, YouTube will be either: The primary avenue going forward for political dirty tricks in the form of fraudulent, deceptive and misleading attack videos; The ultimate lens […]

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Political Fundraising As It Should Be

Last week I received an excellent email fundraising appeal from John Edwards. Whatever your candidate preferences, this appeal deserves high marks — and your attention — for two reasons. You can view the effort here. First, it illustrates smart use of online video technology, in this case leveraging the enormous reach of YouTube and involving […]

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Cinco de Mayo

Folks of Mexican heritage will be celebrating Cinco de Mayo on Saturday, commemorating Mexico's defeat in 1862 of a French army of occupation. Perhaps by 2062, Cinco de Mayo will be a national holiday in the US, as an observance of the importance of Mexican heritage citizens in America. We suspect many Americans would like […]

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Measuring Up: Why Do Donors Give?

We were taken with The Nonprofiteer's recent post, Meditations of the Idle Rich, in which she ruminated about her own motives and behavior as a donor. Speaking of herself, she confessed: “…she doesn't know what, precisely, she's doing with her charity — repaying debts, or enacting ideals, or solving problems, or ameliorating suffering. Needless to […]

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