Award Winning Blog - Agitator

Impressive Stats For Online Video

Slaggards that we are, we've only now discovered some impressive stats on consumer use of and response to online video, including online advertising, released by the Online Publishers Association. Although the figures relate to commercial use of online video, nonprofit marketers interested in testing the medium for fundraising, lead generation or activist recruitment (which should […]

Learn More June 14, 2007

Amnesty International’s Eyes On Darfur

Here is a brilliant use of internet technology (to say nothing of satellite technology) to advance a cause … hopefully saving lives. Amnesty International has created a website, Eyes on Darfur, which uses satellite photography to monitor and compile evidence of the violence in Darfur. Along with continually updated satellite imagery of villages throughout the […]

Learn More June 13, 2007

Exceeding Expectations

Most nonprofit marketers — especially direct marketers — operate in a culture of hype … hyping fear, anger or suffering; hyping urgency; hyping “new” solutions to persistent age-old problems. Some believe that such hype (though we wouldn't term it that) is necessary to win initial, preciously-guarded attention for our causes and purposes. But in a […]

Learn More June 12, 2007

Time To Pull The Plug At NAACP?

All I know about the NAACP is what I read in the news. So I'm writing as an average citizen. From the latest news, the “average citizen” takeaway has to be … this organization is brain dead … shouldn't somebody pull the plug? … are all nonprofits this inept? Not only are they laying off […]

Learn More June 11, 2007

Agitator Summer Reading List

Awhile back we asked Agitator readers to share their favorite “marketing” books with us. A number of you did, helping us create the first annual Agitator Summer Reading List. For the most part, these are not lightweight titles, but if you're in the nonprofit marketing, fundraising or management biz, you'll find them entertaining and provocative. […]

Learn More June 8, 2007

Whine At Your Own Risk

Bloggers continue to debate in our virtual world whether it's appropriate for nonprofits to be held to “business standards” in terms of demonstrated program impact and management effectivess (see this recent Agitator post). However, nonprofit executives operating in the real world must recognize that the debate is already over! Consider this remark, in a Forbes […]

Learn More June 7, 2007