Award Winning Blog - Agitator

Why Did You Come To Work Today?

People devoted to raising funds for nonprofit causes and charities do rather important work. Sometimes when we get down in the weeds we forget that. Here's a reminder Ellen Church, prez of Craver, Mathews, Smith & Company recently sent to her staff. Whether you work as fundraising professional for a nonprofit or for an agency […]

Learn More July 26, 2007

Is Your Homepage Dead?

Should you think of your nonprofit's homepage as the door to an apartment building, a book, a restaurant, or a first date? Or is it increasingly irrelevant, given today's patterns of internet usage? The issue: fewer and fewer visitors enter a website via its homepage (less than 50% and trending down according to some experts). […]

Learn More July 25, 2007

Fair Pay At ASPCA?

Awhile back The Agitator awarded one of its “You deserve a raise” accolades to the marketing team at ASPCA for their creative use of online video. A few days ago the New York Times ran this piece noting some criticism of ASPCA for what some regard as an insufficient allocation of budget to the group's […]

Learn More July 24, 2007

Wanted: For Job Of The Future

Environmental Defense is seeking candidates for the following position: Brand Marketing Promotions Director A lot of job openings pass by me, so why note this one … beyond the fact that Environmental Defense is my most recent alma mater? Because branding is becoming a survival skill for nonprofits. And somebody needs to carry specific responsibility […]

Learn More July 23, 2007

Direct Mail vs. Online Acquisition – II

“Can't we all just get along?” asks Kim Cubine of direct response fundraising agency Adams Hussey. She's commenting on yesterday's Agitator post, which referenced the “Great Debate” at recent Bridge Conference between direct mail and online donor fundraising. Nothing like hard data to back up a point! Here's her full comment: “Instead of debating which […]

Learn More July 20, 2007

Direct Mail vs. Online Acquisition

The recent Bridge Conference in Washington focused attention on the need for nonprofit fundraisers to integrate their direct mail and online channels. Here's a good summary of key points from Karen Taggart at Care2, as published by FundRaising Success Advisor. As we see it, for virtually all nonprofits, direct mail is still the acquisition king. […]

Learn More July 19, 2007