Award Winning Blog - Agitator

Is Your Nonprofit More Inspiring Than A Vacuum Cleaner?

Too many nonprofits treat their donors as just that … money givers. They don't recognize that at least some donors (your “best customers” so to speak) are probably motivated and prepared to take the further step of affirmatively championing a cause or charity they're involved with. Traditionally, we tend to wait for donors to cross […]

Learn More July 18, 2007

Going To The Dogs

Why in the world, given all the human misery and global angst, is the number of donors supporting animal welfare organizations rising while all other sectors–human rights, civil liberties, the environment and health — remain flat or in decline? The release this week of Target Analysis Group's Quarterly Index of National Fundraising Performance for the […]

Learn More July 17, 2007

More Reasons To Monitor Prez Campaigns

We periodically remind our nonprofit org readers to monitor and learn from the communications practices of the presidential campaigns. So here's plenty to stretch your mind on a Monday morning. Not everything these guys do is brilliant, but the campaigns are a hotbed of experimentation with new media approaches. For example, here's a good Washington […]

Learn More July 16, 2007

Managing The Alumni Experience Online

We saw this press release from online marketing agency Kintera, and thought it worth passing along. The University of Notre Dame uses Kintera technology to manage its alumni experience, including sophisticated social networking and engagement capabilities, as well as fundraising. With about 120,000 graduates active in more than 300 alumni clubs, we imagine the challenge […]

Learn More July 13, 2007

Sore-Eye-A-What?!

That's psoriasis … called the “Rodney Dangerfield” disease by Psoriasis Cure Now because it's a disease that gets no respect. To build awareness and support for increased research into this affliction, Psoriasis Cure Now is sponsoring a video contest. Amateur videographers are invited to submit 30 to 60 second videos about psoriasis. The video can […]

Learn More July 12, 2007

Closing The Online Donation

Awhile back, the Chronicle of Philanthropy reported (subscription required) the experience of the American Heart Association, who by systematic tweaking of their online donation process, terrifically increased their online conversion rates. Importantly, the changes were made on the basis of careful online user research, not seat-of-the-pants intuition. The impressive results … the percentage of prospects […]

Learn More July 11, 2007