Award-Winning Blog


Amnesty International’s Eyes On Darfur

Here is a brilliant use of internet technology (to say nothing of satellite technology) to advance a cause … hopefully saving lives. Amnesty International has created a website, Eyes on Darfur, which uses satellite photography to monitor and compile evidence of the violence in Darfur. Along with continually updated satellite imagery of villages throughout the […]

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Exceeding Expectations

Most nonprofit marketers — especially direct marketers — operate in a culture of hype … hyping fear, anger or suffering; hyping urgency; hyping “new” solutions to persistent age-old problems. Some believe that such hype (though we wouldn't term it that) is necessary to win initial, preciously-guarded attention for our causes and purposes. But in a […]

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Time To Pull The Plug At NAACP?

All I know about the NAACP is what I read in the news. So I'm writing as an average citizen. From the latest news, the “average citizen” takeaway has to be … this organization is brain dead … shouldn't somebody pull the plug? … are all nonprofits this inept? Not only are they laying off […]

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Agitator Summer Reading List

Awhile back we asked Agitator readers to share their favorite “marketing” books with us. A number of you did, helping us create the first annual Agitator Summer Reading List. For the most part, these are not lightweight titles, but if you're in the nonprofit marketing, fundraising or management biz, you'll find them entertaining and provocative. […]

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Whine At Your Own Risk

Bloggers continue to debate in our virtual world whether it's appropriate for nonprofits to be held to “business standards” in terms of demonstrated program impact and management effectivess (see this recent Agitator post). However, nonprofit executives operating in the real world must recognize that the debate is already over! Consider this remark, in a Forbes […]

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Innovation Isn’t A Luxury

Joe Waters, blogging at Selfish Giving, warns nonprofits not to outlast their “welcome on the dance floor.” We heartily agree with his observation: “…as the line between philanthropy and marketing (and let's not forget entertainment) blurs, traditional forms of fundraising — and the nonprofits that use them — look more and more like relics.” Joe […]

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