Award Winning Blog - Agitator

Online Gale Winds

A ton of positively gushing commentary has been written about how the internet will come of political age in the 2008 cycle, ushering in wonderful new forms of citizen participation and engagement. Unlimited information on the candidates. Unmediated views of the candidates. Citizen reporting on the campaigns. Small gift fundraising nirvana. Power to the people. […]

Learn More April 2, 2007

Nonprofit Video Contest

We were ranting about using videos for online fundraising yesterday, then lo and behold we found Lucy Bernholz at Philanthropy 2173 pointing us to a contest for nonprofit videos designed to mobilize people for social change. The contest is here at NTEN, the Nonprofit Technology Network, and you can vote by texting or online by […]

Learn More March 31, 2007

Watch My Lips

DoubleClick, a leading service provider in the digital/online advertising world, has just published an analysis of response patterns to 301 online ad campaigns running June to September 2006. The bottomline is hugely important for marketers of causes and candidates: Video ads generate at least twice the response (as measured by click throughs) as standard image […]

Learn More March 30, 2007

No Good Deed Goes Unpunished

Recently Todd Cohen of Philanthropy Journal took to task American Idol for perceived shortcomings in its planned awareness and fundraising initiative, “Idol Gives Back,” scheduled for April 24-25. Idol says it wants to focus the attention of its 26-28 million weekly viewers on the impact of extreme poverty on children and young people in Africa […]

Learn More March 29, 2007

Wanna Make Millions $$$?

Other than response to disasters and political campaigns, situations where new donors tend to find you, most online fundraising success has come from mining existing house e-lists. But one of these days, one of The Agitator's readers is going to figure out how to successfully prospect for new donors online. When you do, you'll have […]

Learn More March 28, 2007

Business Is Bad … And Good

Yesterday we posted on some of the political findings in Trends in Political Values and Core Attitudes: 1987-2007, just released by the Pew Research Center. Today we'll look at Americans' attitudes about corporations and business. As cause marketers and fundraisers, the bottomline for us in this data is that harnessing the power of corporations to […]

Learn More March 27, 2007