Award Winning Blog - Agitator

Is Online Fundraising Really “Growing”?

Probably. Very likely. Almost certainly. OK, definitely. But maybe not as much as various studies seem to indicate. Philanthropy Journal has kindly assembled in one convenient post three of the best reports on trends in online fundraising … Convio, estimating 27% growth in median dollars raised from 2005 to 2006; M+R Strategic Services and the […]

Learn More April 11, 2007

Is This Cool Or Scary?

This has nothing to do with fundraising or promoting causes, but we just couldn't help ourselves! Bioscrypt, a Toronto company, has developed a webcam-like device that utilizes 3D face recognition technology to authenticate the user of the attached computer. In other words, you turn on your computer, it looks you over, recognizes you (hopefully), and […]

Learn More April 10, 2007

Who Is Your Chief Digital Officer?

Taking a step that's relevant to nonprofit marketers, advertising giant Ogilvy North America just announced its appointment of a “Chief Digital Officer.” This move reflects the ascendancy of all forms of digital communications in today's marketing environment. What would a Chief Digital Officer do at your nonprofit? It's a bigger and more crucial role than […]

Learn More April 9, 2007

Danger Ahead?

Target Analysis Group yesterday released the fourth quarter results from the their Quarterly Index of National Fundraising Performance. The good news is that the post-tsunami and post-hurricane revenue declines that dominated most of last year have come to an end. The bad news in Helen Flannery's and Rob Harris' analysis is the revelation of a […]

Learn More April 6, 2007

From Risk Comes Reward

Giving advice all nonprofit marketers should heed, marketing maven Seth Godin urges us to take a risk. He's talking about commercial marketing and notes that creating buzz about a product or service is directly proportional to the degree of risk taken. Sure there will be failures, but just doing the “same old, same old” is […]

Learn More April 5, 2007

We Overshot

Obama barely gave us enough time to embarass ourselves with our fundraising predictions … he must have been reading The Agitator to time his fundraising announcement! He reported today that he raised $25 million in the 1st Quarter, from 100,000 donors. Of this, $6.9 million was raised online from “more than half” of those donors. […]

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