Award Winning Blog - Agitator

Optimistic Bob

Yesterday we applauded the RED campaign, the cause marketing initiative spearheaded by Bono and Bobby Schriver. It's been taking some knocks lately — undeservedly, we argued — for under-delivering and for distracting folks from actually giving (versus consuming). Optimistic Bob, one of our readers, entered a pointed comment to our post, to which we want […]

Learn More March 9, 2007

Green Light For RED

Bloggers and marketers are a-twitter over the question of whether Bono's RED campaign is some kind of hustle. And beneath this specific controversy lies a more fundamental charge that most cause marketing is suspect, because it leverages that evil-of-all-evils –consumption — and puts the good guys in bed with villainous corporations. A number of our […]

Learn More March 8, 2007

Top 10 Reasons To Start A New Nonprofit

Even though I've been involved with a lot of start-up cause groups over the years, and thrown my share of grenades over the wall, this post will indelibly mark me as an old fart. But here goes … One of my favorite bloggers, The Nonprofiteer, reacting to a Time mag article titled Rethinking Nonprofits, raises […]

Learn More March 7, 2007

Will Your Webmaster Save Your Butt?

The New York Times just ran an interesting article titled, Social Networking's Next Phase. The piece offers a clue as to why the ability and imagination — the marketing smarts — of the web team at your nonprofit is so critical. Nonprofit websites have evolved from simple brochureware, to cluttered electronic libraries, to full-time fundraising […]

Learn More March 6, 2007

E-marketing Works For Denison U

E-mail campaigning drove more than 5% of annual fund contributions for OH-based Denison University, according to this report. If there's anywhere e-marketing should work, where better than the alumni world? At least there one can presume pretty much 100% online penetration! The Agitator doesn't see as much as we would like in terms of case […]

Learn More March 5, 2007

Unbelievable Number!

According to a new report from The Media Audit, the 87 U.S. metropolitan markets they regularly survey contain 23.2 million households with annual incomes of $100,000 or more. Not necessarily a show-stopper. BUT … They say 6.2 million or 27% are under the age of 35. And this compares to 4.4 million or only 19% […]

Learn More March 2, 2007