Award Winning Blog - Agitator

It’s The Headline, Stupid!

So warns marketer & blogger Lewis Green, pointing us to a very useful article at CNET News on the crucial importance of headlines in driving web traffic. With a huge proportion of web browsing driven by the use of search engines, headlines should — and can — be written adroitly to appeal to the search […]

Learn More February 10, 2007

Five Rules Of Viral Marketing

Sean Carton of web strategy and design firm idfive offers some useful insights on viral marketing. We'd all like to come up with the irresistably clever online video, gimmick or other message that rolls up a million views in a month for our cause at virtually no cost. But it's not so easy … and […]

Learn More February 9, 2007

Online Fundraising Predictions

In what year, if ever, will online fundraising surpass direct mail fundraising in annual dollars raised? Send us your answer this week, with an explanatory sentence or two, and we'll publish it next week. Consider this background first. Media Life magazine just reported a prediction from respected JupiterResearch about the leveling off of online sales […]

Learn More February 7, 2007

Growing A Nonprofit Brand

Intercept. Interpret. Invite. Intrigue. Inspire. These are the words that come to mind when I think about how I would establish and grow a nonprofit brand. Intercept: perhaps nothing requires more marketing creativity today than getting in the face of your target audience with a relevant message at a ripe moment. Fortunately, even as the […]

Learn More February 6, 2007

Best Ever Direct Mail – Nature Conservancy of Canada

David Love sends us this “Best Ever” direct mail package seeking legacies for the Nature Conservancy of Canada. Here's his description of the mailing and the response it generated. The mailing asked the loyal supporters of the Nature Conservancy of Canada to consider leaving a legacy to the organization. As you can see from the […]

Learn More February 4, 2007

Diversifying Your Donor Base

Philanthropy Journal has published a nice series of articles on the changing nature of America's prospective donor base, and how nonprofits can address the challenge of appealing to younger generations, as well as more racially/ethnically diverse donors. We especially liked Todd Cohen's piece, “Diverse donors pose challenges.” It sets the stage by describing key demographic […]

Learn More February 3, 2007