Award Winning Blog - Agitator

Warning: YouTube Could Bite You

More and more nonprofits are experimenting with online video, often simply by encouraging supporters to produce home-made testimonials or “why I'm concerned” videos. If your strategy is to place “best” or suitable videos on your own website after staff review, then of course editorial “compatibility” isn't an issue. But at the same time, this approach […]

Learn More February 22, 2007

Old Codgers Online

Meet Jim Hannah, age 72, and Don Deitch, age 75. Both spend a lot of time online doing sophisticated stuff. According to Larry Dobrow writing in The Magazine of Online Media, Marketing & Advertising (OMMA), these guys shatter the stereotype of “seniors” being web adverse. Yet online marketers are still writing off the oldsters. Dobrow's […]

Learn More February 21, 2007

LCV and Defenders “Exchange” E-mail Lists?

The coal for the furnace of direct mail fundraising has been list rentals and exchanges. A somewhat incestuous process where Sierra Club rents from NRDC who rents from Environmental Defense who rents from Sierra Club and around and around. Always with the assumption (desperate hope?) that someone, somewhere must be adding new names/donors into the […]

Learn More February 19, 2007

A Cause To Die For

The Agitator regularly scans the search engines to bring our readers the absolutely hottest trends and news in fundraising and nonprofit marketing. So we regularly filter out the important, but regular, stuff (notice we're not giving you links for these) … Family launches fundraising benefit for burgled blind man Cambridge University nears billion pound fundraising […]

Learn More February 18, 2007

Try A Webinar

Fundraising and marketing tips and training are proliferating in the form of online seminars called “webinars.” Many are offered by leading consulting firms and publishers. Some are free; some have fees. Some are full streamed video; others combine a phone conference with an online Powerpoint presentation. All offer some form of interaction, usually real-time questions […]

Learn More February 17, 2007

When A Nonprofit Isn’t Good Enough

How do you know when a nonprofit isn't good enough? In the commercial world, the measures of performance are pretty clear, even when curiously applied. For instance, head coach Marty Schottenheimer of the San Diego Chargers was just sacked despite having led his team to the best record in the NFL this past season. The […]

Learn More February 15, 2007