Award Winning Blog - Agitator

MarketingSherpa

A recent post by Nancy Schwartz at Getting Attention reminded The Agitator just how valuable MarketingSherpa is. Gail was touting Marketing Wisdom for 2007, their annual compilation of best marketing lessons. All sorts of marketers submit items about something they learned in the previous year, and the editors at MarketingSherpa pick out and publish the […]

Learn More March 21, 2007

Online Marketing – Theory & Practice

Today we're offering two kinds of nourishment. For those who'd like to learn by reflection, in this case on the changing nature of the digital marketing environment — diminishing impact of traditional media, proliferation of consumer-generated media, new communications gadgets, enormous challenges to measuring media effectiveness, and other mega-trends — we point you to this […]

Learn More March 20, 2007

Mobile Advocacy

Today we're happy to introduce Katrin Verclas as a new Guest Agitator. Katrin runs the Nonprofit Technology Network (NTEN), the membership organization of nonprofit pros who use technology to advance causes. She also coordinates and writes for MobileActive.org, a network of actvists using mobile phones for citizen engagement. While we've invited Katrin to write about […]

Learn More March 19, 2007

“Must” Weekend Reading From Pew

Pew's Project for Excellence in Journalism has just released State of the American News Media, 2007: Mainstream Media Go Niche. If news coverage matters to your nonprofit, and your role involves scratching for some, then you should read this report … or you oughta be fired. How the news biz is struggling to remain viable […]

Learn More March 17, 2007

Privacy Matters

Abny Santicola at Fundraising Success Advisor has put together a great package of articles on privacy policies for nonprofits, including a checklist for formulating your own organization's policy. We think you'll find these articles very useful, together with the further sources Abny cites. Especially given the complexities posed by online data collection and distribution. The […]

Learn More March 16, 2007

Best Ever Direct Mail – Getting Business

So far in our “Best Ever Direct Mail” series, we featured these fundraising appeals from the Nature Conservancy of Canada and the National Psoriasis Foundation. But agencies and consultants need to prospect too. And a couple have shared their winning business pitch letters with The Agitator. First is a letter from consumer advocate and (self-described) […]

Learn More March 15, 2007