Award Winning Blog - Agitator

Top 10 Online Marketing Blunders

From our archives. Happy Holidays! We try to keep our eye out for pertinent lessons and best practices from the commercial marketing world. Here's a good discussion of classic online marketing blunders, and how to avoid them, from marketing blogger Tom Hespos. #1: Failure to test #2: Forgetting bandwidth #3: Overtargeting #4: Failing to cap […]

Learn More December 23, 2006

Where Americans Get Their News – Some Surprises

From our archives. Happy Holidays! The Pew Research Center for the People & the Press has just released its latest biennial report on the news consumption habits of Americans. If securing news coverage plays an important role in achieving your organization's mission, and you don't read — actually, study — this report, you oughta be […]

Learn More December 22, 2006

Who’s Reading The Agitator?

Regular readers know we conducted an online survey last month of Agitator readers. Here are the results we promised. Experienced group: 85% have been in their current field more than five years; 65% more than ten years. Nice balance: about 55% work for nonprofits, 30% with for-profits/service providers, and 15% are self-employed. Of the nonprofit […]

Learn More December 21, 2006

Testing Direct Mail, Online

I noticed today that PBS is going to pre-test three possible science series by streaming them first online on PBS.org and gauging audience reaction. Eventually one will make it into production. This reminded me of a question I've wanted to ask our readers … Has any nonprofit marketer out there actually pre-tested a direct mail […]

Learn More December 20, 2006

Greenpeace and ACLU Top Causes In Public Awareness

According to a new survey by Harris Interactive aimed at measuring Americans' trust of “beltway” groups, the “loser” is ACLU. Or is it? The survey presented respondents with a list of fourteen nonprofits (all well-known within the Washington beltway), ranging from service groups like the Red Cross (the awareness champ at 96%, edging #2 AARP […]

Learn More December 19, 2006

Emitting Digital Residue

Pardon me?! Like it or not, we all do it these days. It's uncontrollable. It's relentless. And it never decays. It's your personal digital dump. The enormous pile of digital data each of us is generating as we go about our daily routines — exploring with search engines; buying things; contributing and reacting to online […]

Learn More December 18, 2006