Award Winning Blog - Agitator

Cause Marketing Advice

Brian Reich at Cone has written this helpful series of profiles on the following cause marketing initiatives: Alliance for Climate Protection (Al Gore's project) “Start!” — a campaign of the American Heart Assn to combat adult inactivity Timberland's multi-faceted integration of philanthropic objectives into business practices Dove's “Real Beauty” campaign aimed at improving the self-esteem […]

Learn More October 12, 2007

Is Virtual Politics Real Politics?

Bemoaning the lack of political outrage on college campuses, Tom Friedman in yesterday's NYT (Oct 10) raised the issue of whether the online medium in effect has taken the steam out of politics. As he puts it: “America needs a jolt of the idealism, activism and outrage (it must be in there) ofGeneration Q. That's […]

Learn More October 11, 2007

Great Body Language From Dove & Seventeen

I've admired what Dove (yes, the soap people) is doing with their worldwide “Campaign for Real Beauty” to nurture the self-esteem of teen girls. Their viral video called “Onslaught” will knock you over. Now they've joined with Seventeen in a survey that found 91% of teen girls feel anxiety or stress about some part of […]

Learn More October 10, 2007

Holden And Jeff Collide

Two of my favorite bloggers, both of whom irritate the hell out of me at times (but I always come back for more), have finally collided. I could see it coming. Both are extremists. Jeff Brooks of DonorPowerBlog has never met a donor he didn't like. For him, the job of a fundraiser is tap […]

Learn More October 9, 2007

Tips For Using Online Video

Here, from Advertising.com, are yet more stats on the growing popularity of online video with consumers. This is a very comprehensive look at consumer behavior with respect to online video, and well worth a read. Huge takeaways for us: More than twice as many consumers ages 35 and older (a whopping 69%) view online video […]

Learn More October 5, 2007

5 Easy Ways To Win With Email

The title is deceptive … there's nothing easy about consistently successful email marketing. Here is an excellent presentation on best practices in email marketing, from Barry Stamos of Responsys. Whatever the scope and sophistication of your email fundraising and communications program, you will find something to improve your game here. Five areas are covered, with […]

Learn More October 4, 2007