Award Winning Blog - Agitator

Top Five Things To Worry About

If your job is to market a nonprofit, raising funds or advocating issues, you probably worry from time to time about the fate of your cause or charity. In case you don't, and need a prod, here's my “top five” list of things to worry about: 1. Does the “other” organization doing what you do, […]

Learn More July 27, 2007

Why Did You Come To Work Today?

People devoted to raising funds for nonprofit causes and charities do rather important work. Sometimes when we get down in the weeds we forget that. Here's a reminder Ellen Church, prez of Craver, Mathews, Smith & Company recently sent to her staff. Whether you work as fundraising professional for a nonprofit or for an agency […]

Learn More July 26, 2007

Is Your Homepage Dead?

Should you think of your nonprofit's homepage as the door to an apartment building, a book, a restaurant, or a first date? Or is it increasingly irrelevant, given today's patterns of internet usage? The issue: fewer and fewer visitors enter a website via its homepage (less than 50% and trending down according to some experts). […]

Learn More July 25, 2007

Fair Pay At ASPCA?

Awhile back The Agitator awarded one of its “You deserve a raise” accolades to the marketing team at ASPCA for their creative use of online video. A few days ago the New York Times ran this piece noting some criticism of ASPCA for what some regard as an insufficient allocation of budget to the group's […]

Learn More July 24, 2007

Wanted: For Job Of The Future

Environmental Defense is seeking candidates for the following position: Brand Marketing Promotions Director A lot of job openings pass by me, so why note this one … beyond the fact that Environmental Defense is my most recent alma mater? Because branding is becoming a survival skill for nonprofits. And somebody needs to carry specific responsibility […]

Learn More July 23, 2007

Direct Mail vs. Online Acquisition – II

“Can't we all just get along?” asks Kim Cubine of direct response fundraising agency Adams Hussey. She's commenting on yesterday's Agitator post, which referenced the “Great Debate” at recent Bridge Conference between direct mail and online donor fundraising. Nothing like hard data to back up a point! Here's her full comment: “Instead of debating which […]

Learn More July 20, 2007