Award Winning Blog - Agitator

Getting Attention

Nonprofit communications consultant Nancy Schwartz writes an impressive blog called Getting Attention that you might find helpful. To help identify possible blogging priorities, she's kicking off the new year with a brief survey, including questions like: What are your top three communications goals for 2007? (choose from checklist) As you look ahead to 2007, please […]

Learn More January 13, 2007

Pew, Pew, Pew!

The Agitator just can't say enough good things about the various Pew Research arms. If you collect a paycheck from a nonprofit group and do not regularly follow the various studies of these folks on Americans' media habits, on attitudes of various demographic segments about public issues, about trends in media coverage, you oughta be […]

Learn More January 12, 2007

How To Make Your Ideas Stick

The original guru behind Mac marketing, Guy Kawasaki, posts a fascinating interview with Chip and Dan Heath, the authors of Made to Stick: Why Some Ideas Survive and Others Die. Guy says this book will rival The Tipping Point in impact on marketing and communications. Nonprofits are all about selling ideas. These guys have some […]

Learn More January 11, 2007

The Holy Grail Of Direct Mail

Direct mail guru Denny Hatch has written another marvelous piece, this time celebrating two direct mail letters he regards as the best of all time. All we'll tell you here (link below) is that one was written in the 12th Century, and the other survived as a control from 1974 to 2003, accounting for one […]

Learn More January 10, 2007

Advice From UNICEF, Red Cross, Habitat

Marketing honchos from three of the nonprofit mega-brands made some interesting observations that were buried in DM News’ Outlook 2007 edition. From Habitat’s Tim Daugherty: “[We] are realizing the importance of leveraging online giving in a much more integrated fashion … It is no longer acceptable to treat all of your donors in the same […]

Learn More January 9, 2007

Who Have You Offended Today?

So asks marketing maven Seth Godin in a recent post called “Electable vs. Marketable.” Should nonprofit marketers be “offensive?” Here's his point in a nutshell: The temptation of the marketer is to try to get elected. To be beloved by everyone. As a marketer, you hear from someone who doesn't love your product and you […]

Learn More January 8, 2007