Award Winning Blog - Agitator

Homo Broadbandicus

Actually, according to market research firm Media-Screen (as reported by Clickz Network), among the 57 million Americans with broadband access, five distinct sub-species of broadband users have been identified. Which are you? Content King: values entertainment Social Clicker: values communications Fast Tracker: values news and information Everyday Pro: values online personal productivity tools Online Insider: […]

Learn More November 19, 2006

Ten Trends Transforming Marketing Measurements

Max Kalehoff is my man. He's VP of Marketing at Nielsen BuzzMetrics, a firm specializing in measuring consumer-generated media (you know, like blogs and YouTube videos). Never met Max, but find him a constant source of superb insight into how to measure and analyze consumer behavior. Our previous posts on consumer engagement and “happy losers” […]

Learn More November 18, 2006

Test Results on Video Viral Marketing

The folks at Marketing Experiments have reported impressive results from a project designed to test the reach and new subscriber sign-up costs of online videos. Moreover, their report is chock full of good advice on how to optimize your chances of hitting an online viral video home run. If you're thinking of testing your own […]

Learn More November 17, 2006

Thank You, Thank You, Thank You

Since the election, I've received email thank-you's from a number of advocacy groups — MoveOn, League of Conservation Voters, and Environmental Defense among them — expressing gratitude for all I helped accomplish as an activist during the campaigns. You're welcome. Now I hate to be an ingrate, but I have to admit I did nothing […]

Learn More November 16, 2006

Fundraisers Versus Communicators

You're probably overdosed on post-election punditry by now, but the Agitator just can't resist applying some of the smart analysis we've read to the fundraising and communications missions of progressive advocacy groups. Why? Because a classic battle is about to intensify within many cause groups. “Fundraisers” — whose mission is self-explanatory — thrive primarily by […]

Learn More November 15, 2006

150 Donors And Thinkers

Slate, the online salon, and the Bill Clinton Foundation are co-hosting the Conference on Innovative Philanthropy, gathering 150 “donors and thinkers in hopes of spurring more and better giving.” Wow … we hope they don't all take the same elevator! Here at Slate is a series of pieces prepared for the session — some provocative […]

Learn More November 14, 2006