Award-Winning Blog


Good News for Relief Organizations, Bad News for Others

The just-released Target Analysis Group's Quarterly Index of National Fundraising Performance delivers good news to international relief organizations — and some not-so-good-news for other sectors. First the bad news. According to the Index donor counts show a 2.5% drop for the first two quarters of '06 compared to 2005. Retention rates fell by 3.3%. Reactivation […]

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42 Million And Counting

Earlier we reported that Hispanic Heritage Month is underway, and provided a potpourri of pertinent data on our U.S. Hispanic population for fundraisers and communicators. Here's a special new compilation of U.S. Census data on Hispanics put together by the Pew Hispanic Center. We're going to keep throwing this data at you, because you need […]

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Migratory Birds

It's good to remember that long before the birth of the internet and its open and marvelous culture of sharing information we fundraisers, like some medieval guild, took seriously the responsibility of continually educating each other while raising up the next generation. Through conferences, newsletters, seminars and just simple telephone calls there's always been a […]

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TV Or Internet Video?

How you like your “moving pictures” served up is mostly a matter of generation. For example, according to Forrester Research, GenXers (age 13-26) spend 12.2 hours a week on the internet and 10.6 hours watching TV. At the other end of the spectrum, Seniors (age 62+) spend 3.8 hours a week on the internet and […]

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Your Most Important Hire

If you’re serious about raising money and selling your agenda today, the most important individual on your marketing team is your webmaster. And if you’re serious about raising money and selling your agenda five or more years out (and hopefully that’s not too far beyond your planning horizon), make sure this individual has their own […]

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Political + Video Junkie = The People Choose

Thanks to Joshua Levy at Personal Democracy Forum for this introduction to The People Choose. Think of TPC as a YouTube dedicated strictly to political campaign videos and ads. The site is organized by state and race, and is formatted so that you can view videos and ads for competing candidates side-by-side. And, of course, […]

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