Award-Winning Blog


NPR — Mother’s Milk Adds Steroids

Any progressive cause group that has ever researched its constituency knows that NPR has consistently topped the media preference charts for progressive donors … hands down. At the recent Webbies, the online Oscars, NPR won more awards than any other broadcaster for its digital media efforts, which are described in detail in this Ad Age […]

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Blogging for Non-Profits

Here's an excellent discussion of the ins and outs of blogging for non-profits, courtesy of TechSoup. Lots of ideas and resources here.

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2005 Online Giving Up 148% Over 2004 Level

Nicole Wallace in this week’s edition of The Chronicle of Philanthropy reports that online gifts to 162 organizations increased by a whopping 148.1% over 2004’s level. That’s $908.4 million in 2005 compared to $366.1 the year before. This year’s Chronicle survey, the paper’s 7th, reveals that the increase is not all due to the southeast […]

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Teens (For When You Worry About the Future)

Most of our readers probably don't see teens as a hot demographic. But they are tomorrow's donors, and many are even today's advocates. And they use media MUCH differently — e.g., far more interactively — than most of you reading this post! CBS News has compiled a very comprehensive multi-media report on GENTECH, which you […]

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Media Campaigns from NPCA and WildAid

As reported by MediaPost: The National Parks Conservation Association launched a series of print ads that depict national park icons in the form of mock blueprints. The reason? To emphasize that once a structure is destroyed, it's gone forever. Mock blueprints feature Delicate Arch at Arches National Park in Utah, a two-million-pound sequoia tree from […]

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Online Video Taking Off

Internet monitoring firm comScore reports that the number of internet users watching video online grew an impressive 18% between October 2005 and March 2006. Viewers watched an average of 100 minutes per month, including advertising and non-advertising video. In March, 42% of all internet users watched video on an entertainment site; 33% watched via a […]

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