Award Winning Blog - Agitator

Green Light For RED

Bloggers and marketers are a-twitter over the question of whether Bono's RED campaign is some kind of hustle. And beneath this specific controversy lies a more fundamental charge that most cause marketing is suspect, because it leverages that evil-of-all-evils –consumption — and puts the good guys in bed with villainous corporations. A number of our […]

Learn More March 8, 2007

Top 10 Reasons To Start A New Nonprofit

Even though I've been involved with a lot of start-up cause groups over the years, and thrown my share of grenades over the wall, this post will indelibly mark me as an old fart. But here goes … One of my favorite bloggers, The Nonprofiteer, reacting to a Time mag article titled Rethinking Nonprofits, raises […]

Learn More March 7, 2007

Will Your Webmaster Save Your Butt?

The New York Times just ran an interesting article titled, Social Networking's Next Phase. The piece offers a clue as to why the ability and imagination — the marketing smarts — of the web team at your nonprofit is so critical. Nonprofit websites have evolved from simple brochureware, to cluttered electronic libraries, to full-time fundraising […]

Learn More March 6, 2007

E-marketing Works For Denison U

E-mail campaigning drove more than 5% of annual fund contributions for OH-based Denison University, according to this report. If there's anywhere e-marketing should work, where better than the alumni world? At least there one can presume pretty much 100% online penetration! The Agitator doesn't see as much as we would like in terms of case […]

Learn More March 5, 2007

Unbelievable Number!

According to a new report from The Media Audit, the 87 U.S. metropolitan markets they regularly survey contain 23.2 million households with annual incomes of $100,000 or more. Not necessarily a show-stopper. BUT … They say 6.2 million or 27% are under the age of 35. And this compares to 4.4 million or only 19% […]

Learn More March 2, 2007

Beyond Buzz … To Beef

Walter Mondale scored big in 1984 when he challenged issue-speak Gary Hart with the famous “Where's the Beef?” line. Today in some circles (circles not heavily populated by folks who will actually vote in great percentages in 2008), the twenty-month-to-go presidential campaign is already generating a great deal of online noise (er, buzz). “I've got […]

Learn More March 1, 2007