Award Winning Blog - Agitator

Donor Loyalty — the Holy Grail

Face it. Nothing sends more shivers up the line from Membership Director to CEO to Renewal mailing #1 isn't performing as well as last year!” Prospecting returns ebb and flow. We sigh. But nobody can tolerate an underperforming renewal series. We panic. Wouldn't we all enjoy donor retention rates marred only by death! Wouldn't we […]

Learn More June 30, 2006

National Fundraising Performance Down in 1st Quarter of 2006

The Target Analysis Group has just released the Index of National Fundraising Performance for the 1st Quarter of 2006. It shows declines in most key measures of giving when compared to the 1st Quarter of 2005. Number of donors fell by a median of -4.6% Revenue remained essentially flat, falling by a median of -0.6% […]

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Online Video Fundraising Coming Soon?

As the 2006 election season heats up, vendors of online TV ads are promoting their new tools to campaigns. Online video advertising is blossoming alongside the deepening penetration of broadband access in the home. Seems like a no-brainer to me — a marriage of fine-tuned targetability and the impact of video. But it's new so […]

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Speaking of Thank You’s

Roger's post about “thank you's” to donors got me wondering … how do you thank someone adequately for a $30 BILLION+ gift?! Shouldn't we ALL write notes to Warren Buffett? Should (did) Bono or President Bush call him … or award him the Presidential Medal of Freedom? Should every newspaper, magazine and newscast in the […]

Learn More June 29, 2006

Thank You Helen Keller

We report a lot on The Agitator about the wonders of technology, the beauty of effective communications. Yet, despite today's technology — or maybe because of it — good manners and good fundraising seem to be on a marked decline. Gifts made over the web receive an instant thank you. As if any mere mortal […]

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Dipping Your Toes into Blogging-II?

You'll be hearing plenty from us on the subject of blogging – why, whether, how, best practices etc. (obviously we're believers!). Here are observations from some of the best in the new biz, collected by MarketingProfs: Daily Fix. As usual, we like Seth Godin: “They don't care about what you write. They care about what […]

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