Award Winning Blog - Agitator

Are Your Typography Choices Random?

Typography encompasses a lot. This is a simplified summary, Typeface Style (serif, sans serif, script) Size (10pt or 12pt) x-height (the height of letter “x” in different fonts) Weight – light, normal, bold Slant – normal or italic Spacing Between Letters (known as kerning) Between Sentences (leading) Layout Headlines, subheads, copy blocks Length of line […]

Learn More June 28, 2023

Building A Bridge Or A Moat?

Your charity’s issue or area of focus needs oxygen, like a flame, to stay lit. It requires exposure and active discourse to grow support and make material improvement against the problem. We’re all in the advocacy business. But is your approach building a moat or a bridge? The organizations in the orange circles are moat builders, […]

Learn More June 23, 2023

Last Chance

What a fortnight it’s been. Thank you Agitator readers for indulging over two weeks on one topic, Personality. We think it matters that much to understanding human attention, interest and action. And yes, DonorVoice has crass, commercial interest and we’ll end on that note while hopefully not souring the taste of the other Personality morsels […]

Learn More June 21, 2023

Matching Story to a Person’s Layers

I want a story that speaks to me. But who am I? A bundle of complexity just like you and exactly not like you. Personality Psychologists often talk about three layers of a person, The foundational, rough sketch layer are our broad personality traits. You’re extroverted, I’m introverted. You’re agreeable, I’m not. But there are […]

Learn More June 19, 2023

Impossible Today, Not Tomorrow

I recently heard the founder of Not Impossible Labs speak. He’s got an impressive and moving story, worth checking out. The big takeaway for me? Everything Possible today was Impossible at some point in the past. Therefore, Impossible is a fallacy or in need of a corollary, it’s only Impossible Today. Moving from Impossible to […]

Learn More June 16, 2023

Be Innovative And Traditional?

The post title reminds me of the spoof video making fun of management consultancies with the edict by the client to make 3 lines that are simultaneously parallel and perpendicular and the obsequious senior consultants promising it. Being Innovative and Traditional in format, design and copy seems impossible. At least if we’re limiting ourselves to […]

Learn More June 14, 2023