Segmenting By Lifetime Value
Different people are different. Wow. That was a quick blog post. Seth Godin, eat your heart out. “What’s that, Roger?” You think we should talk through the implications of that pity declaration a bit more? OK… Different people are different. Likewise, different donors. Donors vary by preference, channels, identities, and more. Thus, Lifetime Values vary […]
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January 30, 2019