Search Results for: privacy

Retention concerns?  Privacy concerns?  Opt-out/opt-in concerns?  Regulatory concerns?  Making content relevant concerns? All of these concerns can be effectively addressed—and solved whether you’re in a small organization or a large one– by First Party Data and it’s little known sibling Zero Party Data. Too good to be true?  Nope.  What we’re going to cover in […]

Happy New Year! This is the perfect time to invoke the spirit of Janus, the Roman god who looked both forward and backward. Looking at the state of fundraising back in 2019 and forward into 2020 I think three things ae true at the same time.  Fundraising is much worse.  Fundraising is terrible. Fundraising will […]

As the current era of internet search and third-party cookies nears its end and the era of consumer privacy looms, I fear most organizations are ill-prepared. That’s understandable since no big changes are yet evident: the California Consumer Privacy Protect Act doesn’t take effect until January 2020, the CCPA has an exemption for nonprofits (but […]

A year ago I wrote: “ I don’t know exactly when it will happen.  In the not-too-distant future your organization will receive a letter from a donor that goes something like this: Dear ABC Organization, I’m growing increasingly concerned over the widespread use and abuse of my private and personal information by organizations like Facebook, Google […]

So many things to update; so little time!  So we went back to a concept we tried, and you tolerated, last month: the potpourri post. Sustainer growth: We’d talked about the 2019 M+R Benchmarks Study, which showed monthly giving rising as one-time giving was mostly flat.  An astute commenter (all Agitator commenters are astute!) asked […]

I sometimes think my phone is listening to me. I mentioned to my wife we need some new luggage for an upcoming trip and lo and behold, what pops up in my Facebook stream? A string of adverts for all wonderful types of luggage – most of which are sadly out my price range… It […]

It’s spring, so it’s time for a bit of housecleaning.  Here are updates from the research, field, or my own fevered brain on the Agitator posts you know and love. The return on customer experience.  We talk a lot about the importance of donor experience.  In fact, Craig Linton, who you may know from Fundraising […]

The responses to yesterday’s post and the Confidential Agitator Survey were both thoughtful and concerning. [If you haven’t already completed the survey, I hope you will take 3 minutes and do so today. Just click here.] Clearly, many readers responding to the survey have experienced significant frustration, confusion and substantial lost income in their efforts to […]

Hopefully, you’re convinced.  You’ve seen you get better results when you know and prime your donors’ identities.  And you think that creating content for your donors can be a valuable way of acquiring new constituents. But there’s a question at the back of your mind: will people tell you what you want to know?  Will they […]

First posted on February 1, 2018. Why do results decline as volume goes up? At a basic level, each new communication cannibalizes results from those communications around it.  Looking at one study here, researchers found that each additional mailing generated 1.81 Euro in revenues, but that 1.21 Euros of that was cannibalized from future mailings.  Thus, […]