Search Results for: privacy
Who’s Reading The Agitator?
Regular readers know we conducted an online survey last month of Agitator readers. Here are the results we promised. Experienced group: 85% have been in their current field more than five years; 65% more than ten years. Nice balance: about 55% work for nonprofits, 30% with for-profits/service providers, and 15% are self-employed. Of the nonprofit […]
Testing Direct Mail, Online
I noticed today that PBS is going to pre-test three possible science series by streaming them first online on PBS.org and gauging audience reaction. Eventually one will make it into production. This reminded me of a question I've wanted to ask our readers … Has any nonprofit marketer out there actually pre-tested a direct mail […]
Greenpeace and ACLU Top Causes In Public Awareness
According to a new survey by Harris Interactive aimed at measuring Americans' trust of “beltway” groups, the “loser” is ACLU. Or is it? The survey presented respondents with a list of fourteen nonprofits (all well-known within the Washington beltway), ranging from service groups like the Red Cross (the awareness champ at 96%, edging #2 AARP […]
Emitting Digital Residue
Pardon me?! Like it or not, we all do it these days. It's uncontrollable. It's relentless. And it never decays. It's your personal digital dump. The enormous pile of digital data each of us is generating as we go about our daily routines — exploring with search engines; buying things; contributing and reacting to online […]
Stocking Stuffers
Santa's helper Claudia Zorn, whose day job is at GetActive, has been bugging The Agitator to steer folks toward socially-responsible shopping this holiday season. So now that we're down to the desperate last week or so of shopping, we figure it's time for some online gift purchasing. Our favorite online gift catalogues come from Oxfam […]
Boomers To Give $6000 Each in 2006!
That's a BIG number from a survey just completed by Fidelity Charity Gift Fund. But then read the fine print and discover the sample was limited to those who indicated they planned to give at least $1000 during the year. Headline hyperbole aside, The Agitator knows that Boomers are indeed ready to rock the charity […]
Dumb Luck?
Can you “make” luck, or must you be content with waiting for it to happen? And why does this matter to nonprofit marketers and managers? Let me start with the latter. Most of the biggest marketing breakthroughs are just that … breakthroughs. They happen because someone applies gut instinct against the grain. Not shooting from […]
Macaca – Viral Video Case Study
Remember “macaca” in the Allen v. Webb campaign? Thanks to Colin Delany at e.politics, here is a case study underscoring that not all viral communication successes just happen. Delaney, reporting on a presentation by Webb campaign manager Jessica Vanden Berg, describes the old-fashioned media hustling that made “macaca” a household word … at least in […]
Picture Worth A Thousand Words
Confess! Do you ever do this? We saw this on Seth Godin's marketing blog. As he captioned it: “Not my job!” From cleaning out the office fridge to cleaning up someone else's dirty data or their “not-quite-there” draft, we all side-step responsibility from time to time. But let's resolve to do it less! PS: Don't […]
E-mail Experience Here
The E-mail Experience Council is an affinity group for e-mail marketers, mostly folks from the commercial world as best we can tell. They're worth checking out if you're doing any e-mail fundraising. Is anybody NOT?! In particular, they have a growing “white paper library” of articles, case studies, stats submitted by members (it's free to […]
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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