Search Results for: privacy
Managing Your Online Reputation
This report from Pew Research on managing personal online profiles is timely as a follow-up to our posts regarding donor privacy last week (here and here). As Pew reports, individuals are becoming increasingly aware of and sensitive about their online profiles, with many restricting access to personal data and/or editing material posted by others. Pew […]
The Canary In The Data Mine Shaft
Last week, in a piece entitled Is Your Favorite Charity Spying on You?, the Wall Street Journal’s “Smart Money” column set off a mini-firestorm in our trade over the use of data mining for prospect research and donor analytics. Among the tidbits of raw meat tossed into the WSJ piece: “When your favorite nonprofit isn’t […]
Brave New World Of Digital Intimacy
You must read this article from yesterday’s NYTimes Magazine, entitled “Brave New World of Digital Intimacy.”It won’t help you raise a dollar or a Euro today; nor will it solve your biggest communications challenge this week.But if you’re going to be in the biz of mobilizing people to open their minds, hearts or pocketbooks a […]
Building E-lists
Remember the good ‘ol days of direct mail fundraising, when if you needed names you just went out and rented or exchanged for them by the bucketloads? And if you knew what you were doing, you could get pretty decent ones. Of course in the online fundraising culture, new rules apply. [How we direct marketers […]
The Nonprofiteer Is, Well, Agitated
And we love it! Today she takes a whack at those who complain that there are too many nonprofits out there. (The Agitator confesses to having “fewer is better” days.) Her argument in a nutshell: If our political system was remotely responsive (jabbing her finger in particular at whimpy Democrats on privacy and Iraq funding […]
Online Targeting — Too Precise For Comfort?
Every fundraiser, every issue advocate reading this post targets his or her audience. At least you should. But how far are you prepared to go? The targeting tools available for getting a precise message to a precise prospect in the online medium are truly awesome … and commensurately frightening and increasingly controversial. Your online behaviors […]
YouTube And Politics
Sticking with the same topic for an unprecedented two days in a row, here's more on YouTube's blossoming role in U.S. politics. Depending on your biases and crystal ball, YouTube will be either: The primary avenue going forward for political dirty tricks in the form of fraudulent, deceptive and misleading attack videos; The ultimate lens […]
LCV and Defenders “Exchange” E-mail Lists?
The coal for the furnace of direct mail fundraising has been list rentals and exchanges. A somewhat incestuous process where Sierra Club rents from NRDC who rents from Environmental Defense who rents from Sierra Club and around and around. Always with the assumption (desperate hope?) that someone, somewhere must be adding new names/donors into the […]
Roger Loses
Awhile back, Roger instigated an Agitator poll on the tension between privacy and transparency in the conduct of nonprofit and political affairs, including fundraising associated with causes and politics. As usual, to defend official secrecy, he laid on us a lot of angst about big brother and political despots, reaching all the way back to […]
Who’s Reading The Agitator?
Regular readers know we conducted an online survey last month of Agitator readers. Here are the results we promised. Experienced group: 85% have been in their current field more than five years; 65% more than ten years. Nice balance: about 55% work for nonprofits, 30% with for-profits/service providers, and 15% are self-employed. Of the nonprofit […]