Search Results for: privacy

Way back in August, in a post called Why the Smorgasbord?,we talked about the raison d’etre of The Agitator, saying in part: We believe the “empowered consumer” is now also the “empowered donor” and the “empowered activist.” And non-profit marketers — whether raising money, seeking activists, or trying to get a message out — will […]

We don't know about you, but we've already begun to get a blizzard of e-mail fundraising appeals as the year ends. Some of them aren't particularly well-conceived or executed. Some are. You might be well into planning your year-end e-marketing campaigns, but it's never too late to consider some of the experience that's out there. […]

We noticed on Seth Godin's blog that Acumen Fund is looking for a Chief Development Officer. From what we know of Acumen Fund, this is not a job for a “been there, done that” development officer. The Fund has a decidedly entrepreneurial style, and we suspect the right candidate needs to be a breaker of […]

In case you missed it during the Thanksgiving hubbub, Holly Hall had a great piece in the Chronicle of Philanthropy on donor retention, called The Vanishing Donor. The article provides some concrete examples of nonprofits like CARE and the University of Montreal who have improved their retention game, and features advice from fundraising consultant Penelope […]

Remember the Segway? You know, the self-balancing, self-propelled two-wheeler that was going to revolutionize personal transportation? I used to sit in my office overlooking Connecticut Avenue in Washington and watch this same dude cruise down the avenue at a brisk clip almost every day, dodging potholes, oversized sidewalk cracks, and of course pedestrians. One day […]

In light of yesterday's post about what consumers look for in “reliability”…and in light of the fact that a week ago, under the title of “Simple But Ignored” we posted a piece on the importance of placing donor testimonials on organizations' websites. And we promised an “Agitator Raise” to anyone doing so. Well, no sooner […]

Consider this observation by communications consultant and blogger Dave Evans: Ordinary consumers are continuing to integrate technology into their everyday lives. As they do, a natural reliance on a network of friends and other consumers develops … It's only a matter of time before most purchases with any sort of decision analysis are made largely […]

Here at The Agitator find ourselves immersed in a real and very heated debate. Tom says that, in the interest of “transparency” and “accountability” anyone's contributions should be public and readily available online. Roger says, “it's no one's damn business and this sort of mindset is a real and present danger to civil liberties.” Of […]

This post by Seana Mulcahy alerts us to a complaint filed with the Federal Trade Commission by the Center for Digital Democracy and the U.S. Public Interest Research Group. They complain that website owners are using powerful tools for user tracking and behavioral targeting to capture and exploit too much data on their visitors, without […]

Unless you're a serious student of marketing. Max Kalehoff of Nielsen BuzzMetrics posts this interesting discussion of consumer “engagement” in today's democratized (i.e., consumer-controlled), fragmented media environment. The commercial marketing world is a-twitter these days over the concept of “engagement” (which essentially means getting your customer to be more involved with your brand). They're devoting […]