Award-Winning Blog


Learning from Politics: Building the Tools You Need

Monday was about a Republican technique; Wednesday was bipartisan; today will be a Democratic technique. Traditional voter registration techniques are shotgunned at best.  Volunteers stand at malls, go to concerts, or go door-to-door in a neighborhood hoping to find people who aren’t registered. In looking at Texas, Erez Cohen, formerly of Mapsense and Apple Maps, […]

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Learning from Politics: Chip In Change for Change

You’ve seen the headlines: “Americans more divided than ever”, “Gridlock reaching threat level crimson, which is worse than red somehow”, and “Pelosi-McConnell West-Side-Story-style dancing knife fight leaves two dead; four injured.” The two major parties here in the United States seemingly can’t agree on anything. But here’s a ray of hope.  They can agree on […]

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Learning from Politics: Hypertargeting

This week, we’ll look at some of the lessons we in the nonprofit world can learn from those in the political world. Wait!  Don’t leave! There are lessons we can take from the political realm because they, like we, exist on donations. Imagine if, in November, your nonprofit was going to either win or lose: accomplish […]

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Fundraisers I Fear: Part 3- Those Who Guess About Donors

In Fundraisers I Fear Part 1 and Part 2 I noted that two of the great handicaps facing many fundraisers is their inability to seek and determine reality while safely snuggled in a cocoon of self-belief and their ignorance of basic facts. The Third Fear, to complete this trilogy of traits that scare the hell out of me, is […]

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How Can the DonorVoice Nudge Unit Help You?

Ok, so what can decision science do for you and your cause? The possibilities are limitless. In fact, there is a whole sub-field within the Decision-Making field dedicated to philanthropic behavior.   From the widely known (but not widely practiced!) “identifiable victim effect” to the less known “unit asking”, Behavioral Science could make people feel […]

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Introducing the DonorVoice Nudge Unit

What’s your biggest fundraising challenge? What did you set out to solve last year (or the year before, or the year before…) only to be facing it again in 2018? At last !   Behavioral scientists unite to solve your major fundraising problems. Why as a sector are we forever undermined by perennial problems like […]

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