Award Winning Blog - Agitator

Committed donors are from Mars; non-committed donors are from Venus

A new NonProfit Pro article about how your committed donors may be entirely different from your non-committed donor is now but a click away…

Learn More June 13, 2017

Good Enough Is No Longer Good Enough – Part 4: Donor Journeys

The journey the organization wants the donor to go on is not usually the journey the donor wants to go on. The reason for this disconnect is that few organizations truly understand why donors choose to stay or leave, let alone know when the donor makes the decision to leave. This is not a new […]

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Nonprofit Strategic Planning … Simplified

Last week, in Is Your Nonprofit Sustainable?, I touched on some of the elements of strategic planning in the nonprofit context — defining priorities, organisational challenges, succession planning etc. One of the questions Bloomerang asked 600 nonprofits in the study I was reporting on was: “Did your organization fully utilise a strategic plan last quarter?” A […]

Learn More June 12, 2017

Customer Feedback, Corporate Style

In his post on the importance of donor feedback and experiences yesterday, Roger lamented: “Although the commercial world spends literally billions of $ seeking feedback on customer experiences — like the surveys you get after an airline flight, a hotel stay, or an online purchase — it continually amazes me that few organizations who consider […]

Learn More June 9, 2017

Better blog posts than mine

Every Thursday, I try to bring a little bit of wisdom, of humor, of random neural firings, and of things you can act on for your nonprofit direct marketing. But this week, I wasn’t going to do any better than a couple of my colleagues, so I must cede the floor: Kevin Schulman’s take-down of […]

Learn More June 8, 2017

Good Enough Is No Longer Good Enough – Part 3: Donor Experience

No one buys a Chevy because GM needs the money. By the same token, donors don’t give because your organization has a need to balance its budget. Although many think otherwise, donor expectations aren’t usually driven by an organization’s brilliant programmatic details, the expertise of its staff, the number of regional offices or other versions […]

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