Award Winning Blog - Agitator

The taxman cometh

“[A tax loophole is] something that benefits the other guy. It if benefits you, it is tax reform.” – Sen. Russell Long (warning: this begins with a discussion of the current tax bill and its implications for charitable giving. If that sounds boring, or you know it already, you can skip down to what nonprofits […]

Learn More November 21, 2017

Saving your donor file with science-based design

Earlier this month, Cancer Research UK (CRUK) reported on its efforts to convert to an opt-in only organization: 80% have not actively opted in to receiving mail 55% have not actively opted in to receiving email At least 91% have not actively opted in to receiving a phone call. Wow. We knew retention is low, […]

Learn More November 16, 2017

Beware costly mistakes in segmentation

DonorVoice’s Charlie Hulme did an excellent piece with SOFII about five mistakes you can make in segmentation. Well worth a read!

Learn More November 14, 2017

Facing the Faceboopocalypse

The Facebook app will now have an explore feed and a news feed. News will be limited largely to actual friends and paid advertisements. The explore feed will the Facebook ghetto, where your Giving Tuesday post will go to languish unless you pay them to promote it. You may recognize this business model from this […]

Learn More November 9, 2017

Six ways your donors are different from each other (and three ways they aren’t)

Thank you to Venngage for the design of this wonderful infographic!

Learn More November 3, 2017

Bursting the Organization-Centric Bubble

If you still believe—or even worse, tout the fact– that your organization is the end-all and be-all this will burst your organization-centric bubble. A study just released by The Blackbaud Institute titled Vital Signs: Monitoring Giving Patterns in the Donor Marketplace concludes that… “…American donors are more valuable to American nonprofit organizations than the organizations […]

Learn More November 1, 2017