Award Winning Blog - Agitator

Get Ready For More Retention!

As much as you might hope for relief from the subject, count on The Agitator to talk more retention, retention, and more retention in 2017! And within retention, a critical sub-theme … donor (customer) service and experience. Why? Consider this article … Is Customer Experience the Great Competitive Differentiator of Loyalty Marketers? The article begins: […]

Learn More January 17, 2017

On Dr. King’s Birthday…

Today in the U.S. and many places around the globe we celebrate the birthday of Martin Luther King, Jr. This year’s celebration is marked by a cloud of anger, fear and uncertainty hanging over the coming Presidency of Donald J. Trump, who will be inaugurated in four days. “Our lives begin to end the day […]

Learn More January 16, 2017

The Forgotten Skill Of Basic Respect

Yesterday Tom asked, What Fundraising Skills are You Lacking?, and commenced to offer up his preference for metrics-oriented skills as the ‘most important’ while conceding equal importance to qualitative skills like ‘getting serious about planned giving’, ‘better story telling’, and ‘building a retention culture’. The evening before Tom’s post appeared I received a surprising email and […]

Learn More January 13, 2017

How can Oxfam’s new approach to donor control work for you?

On Monday, Oxfam took a new step in Europe with the first ever (that I know of) app allowing donors to control their donations. You can read the full story here. Even if the medium turns out not to be the right one (who knows if we are going to want to make space on […]

Learn More January 12, 2017

What Fundraising Skills Are You Lacking?

I just sent a short article to my daughter, a newbie working at Saatchi & Saatchi. She has a very good intuitive sense of how to go about sizing up the ‘market’ for various brands, products and services, but I’ve gently urged her to match her instincts with a deeper capacity for analytics. So this article […]

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The FACTS About Matching Gifts

In a year-end post, Please Don’t Eat the Poinsettia, I noted that the field of fundraising is filled with lots of myths, aphorisms and the equivalent of ‘old wives tales’. Some are true, some are not, and many persist for which there’s little proof one way or the other. I promised that in 2017 we’d explore some […]

Learn More January 11, 2017