Award Winning Blog - Agitator

New free science of opt-in white paper

We have a new white paper out on the science of getting people to opt-in. The resources include: – Trends in opt-in only marketing – Why opted-in donors and constituents are more valuable. – How lessons from organ donation programs can increase your opt-in rates. – Why opting in isn’t just for online communications. – […]

Learn More October 17, 2016

Cable News Fundraisers

Is there a similarity between cable news and the way some nonprofits operate? Tom’s Does Your Fundraising Depend on Urgency posted last week would suggest so. In Cable News Seth Godin wonders: “What if the fear and maiaise and anger isn’t merely being reported by cable news… “What if it’s being caused by cable news?” Last January […]

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Give ‘Em Extra Peanuts

Years ago I traveled almost constantly in my work and every Monday I’d head for the airport and return home on Friday. So, when asked what her Dad did for a living, it came as no surprise that 8 year-old Caity Craver answered: “He’s a flight attendant”. What did surprise — and delight — me […]

Learn More October 14, 2016

Using your real estate better on confirmation pages

Back in April, I wrote a series on using your real estate better, including tips on reply devices, preheaders, online images, and more. As I’ve been secret shopping nonprofits, I’ve noticed one more in need of real estate improvement: the humble confirmation page. Whether it’s after a donation or a newsletter sign-up or an advocacy […]

Learn More October 13, 2016

Does Your Fundraising Depend Upon Urgency?

How many people will die, be imprisoned or tortured, sleep on the street, go without water or food, be denied (something, anything) … if you don’t RESPOND TODAY? Most fundraisers have been brought up to stress urgency, urgency, more urgency. In the old days of printed newspapers, weekly newsmagazines and network nightly news, ‘urgency’ might […]

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Serious Fundraisers Take Telemarketing Seriously

“If ever there were a medium where nonprofits consistently get it wrong, it’s telemarketing.” That’s the way I began the post Ring! Ring! Telemarketing Mysteries and Case Studies two years ago. Two years later both Tom and I revisited the subject of telemarketing in Telefundraising Reveals the Pulse and Hanging Up on Your Donors. Both pieces outlined […]

Learn More October 12, 2016