Award-Winning Blog


Fundraising At Its Worst

I know we have some Agitator readers who would probably prefer that Roger and I stay out of politics and keep our political views to ourselves. And we have probably many more readers who are jubilant over Donald Trump’s self-destructing behavior during Sunday’s night’s debate. So terrible that he might cost the Republican Party its […]

Learn More

Who’s On The Fundraising Revolution ‘Purge’ List?

There’s no question that if organizations are to thrive in a future marked by fast-moving change a substantial transformation in mindset, methods and metrics is essential. Over and over The Agitator has attempted to deal with why these changes are essential. A sampling our thoughts on Mindset here. Methods here and here. And Metrics here, here […]

Learn More

Why I was wrong on mail quantity

Once upon a time (OK, it was back in May; time moves pretty fast in the direct marketing world), I wrote that quantity of mail volume is not the problem that some people thought it was.  Basically, if you had a magic box that you put $1 into and got $1.10 out of it, you […]

Learn More

Time To Take Notice Of Millennials?

A few months ago you might have noticed that, in the US, Millennials (ages 18-34) now outnumber Boomers (ages 51-69) — 75.4 million Millennials to 74.9 million Boomers. Here’s Pew Research on the shift. And of course the tide will steadily build as old buggers like me die off. Without question, a key reason the Boomer […]

Learn More

Hanging Up On Your Donors

I had just read Tom’s Telefundraising Reveals The Pulse containing Colin Bickley’s terrific analysis of the state of telefundraising, and some very helpful comments from Agitator readers, when up popped this headline in my news feed: Stanford Hangs Up on Telemarketing—Will Others Follow? In a Chronicle of Philanthropy piece, writer Timothy Sandoval reports on Stanford […]

Learn More

Telefundraising Reveals The Pulse

I can’t even remember the last time I read a decent article on telefundraising. Can you? If so, please pass along the link! So I’m thrilled with this excellent piece by Colin Bickley — Can Telefundraising Survive the Cellphone Age? — published in NonProfitPRO. Colin is properly balanced in his analysis, covering the growing hurdles […]

Learn More