Award Winning Blog - Agitator

Does Your Fundraising Depend Upon Urgency?

How many people will die, be imprisoned or tortured, sleep on the street, go without water or food, be denied (something, anything) … if you don’t RESPOND TODAY? Most fundraisers have been brought up to stress urgency, urgency, more urgency. In the old days of printed newspapers, weekly newsmagazines and network nightly news, ‘urgency’ might […]

Learn More October 13, 2016

Serious Fundraisers Take Telemarketing Seriously

“If ever there were a medium where nonprofits consistently get it wrong, it’s telemarketing.” That’s the way I began the post Ring! Ring! Telemarketing Mysteries and Case Studies two years ago. Two years later both Tom and I revisited the subject of telemarketing in Telefundraising Reveals the Pulse and Hanging Up on Your Donors. Both pieces outlined […]

Learn More October 12, 2016

Fundraising At Its Worst

I know we have some Agitator readers who would probably prefer that Roger and I stay out of politics and keep our political views to ourselves. And we have probably many more readers who are jubilant over Donald Trump’s self-destructing behavior during Sunday’s night’s debate. So terrible that he might cost the Republican Party its […]

Learn More October 11, 2016

Who’s On The Fundraising Revolution ‘Purge’ List?

There’s no question that if organizations are to thrive in a future marked by fast-moving change a substantial transformation in mindset, methods and metrics is essential. Over and over The Agitator has attempted to deal with why these changes are essential. A sampling our thoughts on Mindset here. Methods here and here. And Metrics here, here […]

Learn More October 6, 2016

Why I was wrong on mail quantity

Once upon a time (OK, it was back in May; time moves pretty fast in the direct marketing world), I wrote that quantity of mail volume is not the problem that some people thought it was. Basically, if you had a magic box that you put $1 into and got $1.10 out of it, you […]

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Time To Take Notice Of Millennials?

A few months ago you might have noticed that, in the US, Millennials (ages 18-34) now outnumber Boomers (ages 51-69) — 75.4 million Millennials to 74.9 million Boomers. Here’s Pew Research on the shift. And of course the tide will steadily build as old buggers like me die off. Without question, a key reason the Boomer […]

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