Award Winning Blog - Agitator

Your Brain On Email

Roger’s been touting neuroscience lately and the application of what we know about how the brain processes stuff to produce sounder marketing/fundraising. Here’s an example of ‘Neuromarketing 101’ I recently came across. I commend this useful compilation of effective email marketing approaches based on neuroscience principles, put together by Emma, a pretty slick email marketing firm […]

Learn More October 27, 2016

The Curse of Testing Illiteracy

Spurred on by my post The Curse of Fundraising Innumeracy, reader Mikaela King over at the National Geographic Society decided to “dog pile” on with what she termed “another illiteracy” in our sector — testing illiteracy. Mikaela noted, “A lack of discipline in conducting accurate A/B split testing, truly ensuring randomized segments, making sure your test segments are large […]

Learn More October 26, 2016

The Curse of Fundraising Innumeracy

Lots of good stuff apparently came out of last week’s International Fundraising Conference and we’ll be reporting on some of that in the near future. But … mixed in with the emails and phone calls reporting the ‘good’ came one message that deserves immediate attention because I suspect it’s far from a lone example. “Roger, […]

Learn More October 25, 2016

Doing Your Best Work

You’re probably reading this on Monday morning. Are you going to do your best work this week? Indeed, what motivates you to do your best work? A deadline, prospect of recognition by peers or superiors, fear of failure, the thrill of creating something new, the goal itself (personal or institutional), team élan, something much deeper […]

Learn More October 24, 2016

Don’t Forget Your Mail

I love the mail. I love checking my mailbox — a real mail box with a red flag — six days a week. Indeed I even have two mailboxes … and one is actually at a real post office! I treasure my copper mailbox key. I love to feel my way through the mail, regarding […]

Learn More October 21, 2016

The math of opt-in nudging

We have a new white paper here about how to get people to opt in here. It’s great; I strongly recommend it. There’s a section talking about why to get people to opt-in, from regulatory pressures to response rates to decreased costs. But there is always someone within an organization who is incapable of seeing […]

Learn More October 20, 2016