Award Winning Blog - Agitator

Fundraising By Stereotype: The Quick Path To No Revenue

Editors’ Note: Periodically we reference the wit and wisdom of Jeff Brooks over at FutureFundraisingNow and occasionally run a few snippets. Today we’re featuring an unabridged guest post by Jeff on the pitfalls of relying on myth and stereotype — sadly an all-too-common affliction with many fundraisers. Roger and Tom “How are we going to replace our dying donors?” […]

Learn More October 15, 2015

Love Those Donor Complaints

Yesterday Roger hamstered hammered away at retention, drawing upon Mark Phillips’ (Bluefrog) wonderful warm and fuzzy hamster parable. In support of Roger’s and Mark’s messages, here’s something more prosaic regarding just one aspect of hanging on to donors … dealing with complaints. In fact, treasuring them. Take this advice from the ‘customer’ world, offered in Four […]

Learn More October 14, 2015

Hamsters And Fundraising

When it comes to holding on to donors most fundraisers, like fur-less hamsters, seem to treading their way to nowhere. As the Agitator noted last week in our post on the 2015 Fundraising Effectiveness Project Report, just as in past years the number of new donors gained is surpassed by the number of existing donors lost (100 too […]

Learn More October 13, 2015

Loyalty To AARP

The Agitator has reported before on AARP (American Assn of Retired Persons) and its various marketing endeavours, simply because AARP, with more than 37 million members, is one of the 800 pound gorillas in the nonprofit advocacy and service sector. AARP has the resources to experiment and innovate … and hopefully get things right. And […]

Learn More October 12, 2015

Insight Into Donor-Advised Giving

Hats off to Schwab for providing valuable insight into the giving behavior of their donor-advised fund customers. Schwab has released a report providing giving data both since inception of their fund in 1999 and greater detail on fiscal year 2015. Because donor funds are invested by Schwab, it’s nice to see that, since inception, donor funds held in […]

Learn More October 9, 2015

Mobile Monday

Agitator readers know I’m not a big fan of Giving Tuesday. In fact, I’m considering a counter-insurgency campaign, called ‘Mobile Monday’. I don’t care which Monday … maybe every Monday for the fast learners and early adopters. Many once a year for the digitally-challenged. Why? To put a needed focus on the channel through which […]

Learn More October 8, 2015