Award Winning Blog - Agitator

Infographics For Nonprofits

I’ve been on a bit of an infographic binge this week, but I’ve saved my best for last — The Ultimate Guide to Infographics for Nonprofits. First, however, I can’t resist passing along a few more infographics Agitator readers have brought to my attention … From Grizzard … The Digital Space and Its Relevance for […]

Learn More September 25, 2015

The U.K.’s New Fundraising Sheriff

Self-regulation of fundraising went down the tubes this week in the U.K., and the nonprofit sector has no one to blame but itself. A review commissioned by the government following a media exposé of pressurized fundraising tactics used by some charities (see Agitator here, and here) concluded that the self-regulatory Fundraising Standards Board (FRSB) had been […]

Learn More September 24, 2015

Direct Mail Appeal + Online Response

It must be National Infographic Week. After two infographics yesterday pertaining to email, today another one pushed into my e-mailbox, this time on direct mail. No earth-shaking factoids in this one, but one of its opening assertions is what caused me to scan through it. Simply: “…consumers prefer responding to direct mail via online means.” As […]

Learn More September 23, 2015

Battle Of The Email Infographics

Yep, we all know there’s a heap of money to be raised via email appeals. And our sector will send out billions of emails (I don’t think that’s an exaggeration) in the remaining months of this year to prove the point! So today, when I noticed a spiffy new infographic from Salsa Labs extolling email fundraising, […]

Learn More September 22, 2015

Afraid Of Urgent? Try Authentic.

Jeff Brooks at Future Fundraising Now wrote an interesting post last week about second-guessing donors. He was warning fundraisers not to make up stories about donors … what he referred to as “wild guesses about their behaviors that wander far away from what donors really do”. And he gave the example of worrying about how […]

Learn More September 21, 2015

Good News For A Friday

Just saw a brief analysis from Constant Contact of what gets emails opened. And it turns out that, as an industry, the nonprofit sector generates the highest open rates, with an average of 29%. If your organization regularly beats 29%, this is a good news Friday! Within the nonprofit sector, this study unfortunately only breaks out […]

Learn More September 18, 2015