Award Winning Blog - Agitator

Hug Your Haters

In my Monday post, Become A Youtility, I talked about marketing guru Jay Baer’s notion that good marketing is all about helping the customer, versus selling to him or her. Jay takes his point a step further, talking about customer service in this great podcast — Hug Your Haters — put together by Marketing Profs […]

Learn More February 18, 2016

How To Say ‘Thank You’

Rory Green, FundraiserGrrl, has done all of us a big favor by sharing some findings regarding donor ‘thank you’s’, with two great examples of doing it right. By now, you’ve heard plenty of stats regarding the importance of timely and personal ‘thank you’s’. But the stat that stuck out for Rory was this: only 47% […]

Learn More February 17, 2016

Are You A Dinosaur?

Hopefully it’s evident by our posts over the past 10 years that Tom and I worry a lot about the future of fundraising and the nonprofit sector. What we don’t spend enough time writing about is the talent pool — more accurately, the talent puddle — that is essential for the future. Consequently, I was […]

Learn More February 16, 2016

Become A Youtility

Today I followed a couple of links that led me, late bloomer that I am, to this ‘new’ word: Youtility. It’s a nifty term, capturing a concept that all fundraisers should have embraced by now. I started with Claire Axelrad’s great seductive headline — Want to Guarantee Fundraising Success? Dive Into These 5 Fundamentals. So I […]

Learn More February 15, 2016

We Need A World Of Betty Humphries

Here is one of the most fantastic letters you’ll ever read. I’m so happy that Hilborn Charity eNews has shared it. It’s written by 10-year-old Betty Humphries (but soon to be 11 as she points out in her letter), who was inspired to apply for the job of chief executive of Greenpeace. The outgoing chief, […]

Learn More February 12, 2016

Needed: The Stomach And Resolve For Building Donor Relationships

Tom’s post Donor Relationships? Balderdash produced a wonderful wave of comment from donor-oriented Agitator readers on the importance of working hard on designing and tending the relationship garden. Lisa Sargent and Mary Cahalane share the experience and rewards of attentiveness to the donor relationship. Mike Cowart summarizes of a major healthcare organization that, because of […]

Learn More February 11, 2016