Award Winning Blog - Agitator

Should Roger Keep Writing?

Let me begin with two questions. Do donors really care about getting results from the nonprofits they support? And, do they really care about the nonprofits themselves … as in, do they want a relationship with those groups? I’m prompted to ask these questions for two reasons. First, because I just read this UK report […]

Learn More March 18, 2014

Ask And You’ll Receive. Seek And You’ll Find.

Spring and the conference season are now upon us, and I wanted to share with you a couple of ‘coming attractions’ featuring folks in the Agitator family. ATTRACTION # 1 – Tomorrow, March 18th, Gail Perry will host a Telesummit on “The Art of Asking: Bringing Home the Money” featuring a keynote by Agitator Roger […]

Learn More March 17, 2014

The average UK charity is losing out on a 105% increase in lifetime value

Every year you spend time, money and resource trying to engage your donors in the hope that they’ll give more and stay longer. Yet frustratingly little ever changes for the better (though frequently for the worse!) Why’s nothing changing? Because our journeys are starting in the wrong place. Take your current ‘supporter journey’. What was […]

Learn More March 14, 2014

Strong Emotions Drive Online Video

It’s Friday, and online video watching normally spikes on Fridays. Hmmm! Maybe a good day to talk about online videos. Greenpeace recently held a ‘Digital Mobilisation Skillshare’ to explore the characteristics of most effective online videos. Here’s a link to their findings, with illustrating videos. Embedded in the report are a number of additional resources […]

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More On The Mobile Opportunity

Every report on mobile use that I’ve seen since the beginning of the year notes that 50% (or more) of emails are now opened via smartphones or tablets. For example, here’s a recent study from Yesmail Interactive that looked at how 6.4 billion emails delivered in the last quarter of 2013 were accessed. They note: […]

Learn More March 13, 2014

Don’t Talk About The Nail!

If there’s one piece of advice you’ve probably heard over and over from your fundraising copy advisers (and The Agitator … search ‘Copywriting’), it’s … DON’T talk about how great your nonprofit is. DO talk about how great your donor is … and how their gift will bring about the changes they want to see […]

Learn More March 12, 2014