Award Winning Blog - Agitator

Unlock Your Retention Treasure Trove

There’s no more important action a fundraiser can take than making sure the donor knows how important and wonderful he or she is. And quite frankly, there’s no communication vehicle as powerfully suited for this task than the simple, well-written, four-page paper newsletter. Not digital. Not slick. Not focused on the ego of the organization. […]

Learn More January 28, 2014

But You Are Free …

Want to double your persuasion power? The Neuromarketing blog has the answer. In their post, Four Words That Double Persuasion, they report: “Want to double your success in persuading people to do as you ask? Four simple words, and even other phrases with the same meaning, have been shown to double the success rate in […]

Learn More January 27, 2014

Snacking, Bingeing, Consuming On The Run

I just stumbled upon a fascinating thought piece from Mindshare, a global marketing/media company, part of an occasional series they publish under the rubric CultureVulture. This report is simply titled Entertainment and discusses the various ways that evolving media use and particularly the way we receive, view and interact with entertainment content will spill over into […]

Learn More January 24, 2014

Don’t Read This Post Till Saturday

If you are inclined to read this post on Friday, or any other weekday, please refrain. Weekdays are work days … days when fundraisers should be raising funds. This post features a link to an article from the Non-Profit Marketing Blog about social media, which means pretty much by definition that it’s not about raising […]

Learn More January 23, 2014

Who Better To Talk To?

If you are seriously interested in arresting your nonprofit’s declining retention rate, there are several approaches you can take — tactical improvements to your cultivation and renewal streams, improving ‘customer service’ aspects of your operations, telling a more compelling story (delivering both emotion and results). Of course these are not mutually exclusive approaches … probably […]

Learn More January 22, 2014

Don’t Talk To Me When I’m Not Listening

Tom’s Black Monday post Help Isn’t on the Way is the second of a one-two punch alerting us to two deadly and widespread trends summarized by the research firm Analytical Ones on their blog: The scary phenomenon of shrinking files caused by poor retention and lousy acquisition rates; and, The fact that new donors (average […]

Learn More January 21, 2014