Award Winning Blog - Agitator

Charity Videos Get Viewed

Yesterday I wrote about the march of online video into the media repertoire of mainstream America. Basically, everybody watches them, and an impressive and growing percentage of us originate our own video content and post it on the web … even if it’s just marking a friend’s wedding or our dog’s best trick. Ace fundraiser […]

Learn More October 22, 2013

Online Video Grows, Driven By Mobile

What a surprise! The latest figures from comScore show that online video viewing continues its upward trajectory — 87% of the US internet audience watched online video in September 2013, consuming 46 billion content videos (average length, 5.1 minutes) and 22.9 billion ad views (average length, 40 seconds). All that amounted to 1,248 minutes of […]

Learn More October 21, 2013

The Fundraising Talent Puddle

Commenting on Tom’s Ingredients of Retention Success post, Mazarine Treyz of Wildwoman Fundraising poses the intriguing question of whether retention of donors may possibly be related to an organization’s ability to retain its professional fundraisers. Mazarine asks… ” In other words, have we ever stopped to think, ‘Huh, how long do our fundraising professionals stay? […]

Learn More October 18, 2013

Want To Acquire Donors?

What’s the best way to get a new donor or member? At first blush, you might think of the answer in terms of which medium to use — direct mail, email, web conversion, face-to-face, social media. But think again in terms of how to capture interest most effectively from ‘birds of a feather’? This time […]

Learn More October 17, 2013

Participate In Agitator Drug Trials

If The Agitator were part of Big Pharma, we’d be writing to invite you to participate in the development and testing of vaccine to ensure retention – a breakthrough in the war against donor attrition. At the end of this post we’re going to call for 5 nonprofit professionals working within organizations and 5 outside […]

Learn More October 16, 2013

Super Retention Program – Cerebral Palsy Alliance

Yesterday I complained … only ONE retention superstar had responded from our Agitator audience — Colorado Public Radio. But I shouldn’t complain; it’s quality that counts. A second superb case study has arrived. Jonathon Grapsas at Flat Earth Direct in Australia has been working on retention amongst clients who do much of their donor acquisition […]

Learn More October 15, 2013