Award Winning Blog - Agitator

Negative Versus Positive Framing

Think about it … we’d all rather hang around positive — versus negative — people. So why wouldn’t that apply to a nonprofit that’s looking to establish a donor relationship with you or me? Why would you expect a continuing barrage of negative, downer messages to make a donor look forward to your ‘visits’?! That’s […]

Learn More September 16, 2013

Excellent Red Cross Infographic

Does anyone know if there’s a competition for nonprofit infographics? There should be. Apart from the sheer attention-getting appeal of creative visual presentation of important number-based information, which of course is the purpose, the construction of infographics has a way of concentrating the organization itself on crystallizing precisely its core message. A valuable exercise with […]

Learn More September 13, 2013

The Rest Of The Retention Story – Part 4

Mastering ‘retention’ requires hard work: research, organization-wide involvement across departments, and a willingness to swim against the conventional currents in the Sea of Sameness that is drowning our sector. Unlike ‘acquisition’, fundraisers can’t just sign a purchase order for lists, printing, copywriters and consultants then hope for the best. To briefly recap my points so […]

Learn More September 12, 2013

Are Introverts Better Fundraisers?

Attention all you introverted marketer/fundraisers out there. You’re vindicated. It’s not true that you don’t like people. Or you’re a bunch of aloof nerds. OK, well some of you might be! Here from Max Kalehoff at OnlineSpin is a list of ten common attributes of introverted people that he believes should actually make them (us?) […]

Learn More September 11, 2013

Are You Ready To Pass Inspection?

Sorry, but I’m still obsessing over some findings Roger reported a few weeks back in his Goggle This post, regarding donors’ online behavior. One of the key findings was the extent to which donors now appear to comparison shop before giving. The Google study says 75% of donors begin the research they conduct on charities […]

Learn More September 10, 2013

Forget About Donor-Centric

All year long you’ve been hearing various bloggers, including me and Roger, talking up ‘donor-centric’ fundraising … i.e., in various ways, making your fundraising about your donor, not your organizational ‘imperatives’. It’s a mindset more conducive to relationship building. And with good intentions, you probably filed away a post or two, promising that you’d try […]

Learn More September 9, 2013