Award-Winning Blog


A Crowd By Any Name

John Clese at Avectra prepared this guest post on “crowd-contributing”, which he sees as a blend of “crowdsourcing” and “crowdfunding”. Here’s John’s take on “crowd-contributing” … Successful Crowd Contributing – Technology Makes the Difference Everyone’s doing it these days – from large international organizations and local chapters of national organizations, right down to your children’s […]

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Katya’s Choice

“Bittersweet” is the only way to characterize my reaction upon opening the email from Katya Andresen, CEO of Network for Good and author of Katya’s Non-Profit Marketing Blog. “I have some news! I am moving on from Network for Good. I’ve accepted a job as CEO of ePals, a public company in the education technology […]

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One Today … As In $1

I’ve generally been skeptical of fundraising/giving tactics that create a wall between donors and recipient causes and organizations. Primarily because I was raised in the church of ‘relationship-building’. But I’m coming around to the belief that any giving is to be encouraged, because the world needs as many givers as we can possibly motivate and […]

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I’m Perplexed And Confused

Yesterday, Roger summarized a rant on donor ‘conversion’ by our colleague Kevin Schulman. Just to establish that dissent is alive and well within The Agitator ranks, I’m here to tell you that Kevin’s rant was nothing more than a triumph of obscurantism. Kevin (and Roger), were you trying to play with our heads? Now, if […]

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The Foibles & Follies Of Donor Conversion

A quick Google search for “converting donors” turns up all kinds of sage and not so sage advice on how to do it. But ‘conversion’ is a mis-used term tossed around with far too much abandon and far too little real understanding. The result? Tons of false and unrealizable expectations and far, far too much […]

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Wear Your Donor’s Shoes

Does your nonprofit have fundraising rules that would bewilder your average donor? From Gayle Gifford at Cause & Effect, here’s the kind of story about donor-nonprofit mis-interaction that makes The Agitator’s hair curl. To sum her story up: She the would-be donor: ‘Please let me give now!’ The nonprofit: ‘You can’t. You can’t.’ And then, […]

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