Award Winning Blog - Agitator

What’s Your Innovation Quotient?

Here’s an article — Teaching The Old Dog Some New Tricks — that caught my attention simply because of its opening teaser line … “Business has only two functions: marketing and innovation.” Now, the author isn’t sure whether he’s quoting management guru Peter Drucker or novelist Milan Kundera, but no matter. Personally, I think it’s […]

Learn More April 26, 2013

When Words Fail

Confession: I’m a slut when it comes to words. I believe, too much so, that they matter more than any other symbol of human communication. Understandable, because I once made a living as a copywriter. But this doesn’t forgive my sins of omission in highlighting other forms of communications that make a real and important […]

Learn More April 25, 2013

The Courage To Change

Early this year the 100 year-old American Cancer Society (ACS) rocked the direct response ecosystem with its decision to stop all direct mail acquisition … stop the use of direct mail to non-dm acquired donors … and remove the ACS list of donors from all exchange universes. Judging from comments I overheard at the February […]

Learn More April 24, 2013

‘No Sale’ Oxfam Video

Agitators readers know I’m a sucker for online videos to deliver important messages and sell causes and charities. See here and here in the past week alone! But this one from Oxfam is a ‘No Sale’ as far as I’m concerned. Yes, I applaud the use of crowdsourcing to generate mission-related video. Huge potential for […]

Learn More April 23, 2013

Your Nonprofit’s Self-Image

The latest extension of Dove’s ‘Real Beauty’ campaign has generated buckets of attention. As Dove puts it, the mission of the campaign is “to create a world where beauty is a source of confidence and not anxiety”. We first wrote about this campaign in 2006, applauding its focus on self-esteem. What’s creating the latest buzz […]

Learn More April 22, 2013

DoGooder Video Awards

We’ve been talking about visual impact this week on The Agitator, so I suppose it fitting that we close out with this item on the winners of the 2013 DoGooder Video Awards, sponsored by the Nonprofit Technology Network (NTEN), YouTube, see3, and Cisco. Best of Nonprofit Video Award — Follow the Frog (Rainforest Alliance) Funny […]

Learn More April 19, 2013