Award Winning Blog - Agitator

Phoning In The Content And The Money

Digital world monitor comScore has released the latest figures on smartphone ownership in the US. As of October, 149.2 million people in the US owned a smartphone, representing 62.5% penetration. The most common application on those phones by far is Facebook (76%), with apps like Google Search (52%), YouTube (48%), Gmail (46%), Instagram (26%) and […]

Learn More December 10, 2013

Benefiting From Your ‘User Reviews’

We’ve all heard about the influence of ‘word of mouth’ on consumer purchasing these days. Commercial marketers regularly place word of mouth above advertising, PR and other marketing as the most trusted — and consequently most significant — influence on consumer behavior. There are books on the subject. Try this one — Word of Mouth […]

Learn More December 9, 2013

Booooo!

Never in my most demented moments has the Fox News tagline – “Fair and Balanced” — ever popped up in my brain. I don’t even think that channel’s on my TV. But, this morning, as I read Tom’s Zzzzzzzz! post on Giving Tuesday, there it was. “Fair and Balanced”. While I agree with Tom and […]

Learn More December 6, 2013

Zzzzzzzzzz!

I guess I’m spoiling for a fight on this one! Giving Tuesday … Zzzzzzzz! Gosh, it never occurred to people to give money or time to save endangered species or the local ballet company, or nourish the needy, or assist victims of abuse or oppression until someone created a ‘giving day’ to inspire them! “I […]

Learn More December 5, 2013

What Jobs Do Your Donors Want Done?

In the commercial world about 95% of all new products fail. It’s not much different in the nonprofit sector when it comes to direct response tests aimed at beating the control. That’s because when it comes to planning new offerings and new appeals most organizations make the mistake of starting by segmenting their donor bases […]

Learn More December 4, 2013

Answer My Question

Let’s assume you’ve somehow captured the attention of a new donor prospect. Or maybe they simply showed up, uninvited, at your doorstep (i.e., website, Facebook page). Lucky you! I can sense you are trembling with anticipation. What next? What is the one question you must anticipate and answer to win that donation? Some possibilities … […]

Learn More December 3, 2013