Award-Winning Blog


Face-to-Face Fundraising Tips

Unlike Roger, who sings its praises, I confess to no personal experience with face-to-face fundraising … other than as a consumer. So I was pleased to get this article — 8 things you should know before starting Face-to-Face fundraising — from Terry van den Bemt and Willemien Melis of Pepperminds in The Netherlands. His bits of […]

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Online Video Is Visual Too

Yesterday we wrote about delivering impact through visuals, with the focus being photos, infographics, even cartoons. But let’s not forget video … specifically, online and mobile video. Here’s a study that looked at viewer data from 150 videos used in online ads in the Q4 2012. About 730,000 individuals watched these videos, yielding a heap […]

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Seeing Is Believing

A number of items crossed my screen in the last week or so that underscored the power of visual presentation. First I saw this promotional email from DirectMarketingIQ that featured a number of publications I intend to browse … Visual Marketing, by David Langton & Anita Campbell Infographics: The Power of Visual Storytelling, by Jason […]

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We Love Ourselves

Admit it. That’s what marketing guru Seth Godin says. And the best brand stories help the customer/donor do that. Says Godin: “We love the memory we have of how that brand made us feel once. We love that it reminds us of our mom, or growing up, or our first kiss. We support a charity […]

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Principles Worth Noting

Courtesy of fundraising consultant Pamela Barden, writing in Fundraising Success, here are 12 principles that all fundraisers would do well to heed … You are NOT the target audience. So figure out who is. You have to spend money to raise money. You have to ask to receive. Use multiple fundraising tools for balance. Good […]

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Data Tells All

Yesterday I wrote about optimizing donor data, versus privacy sensitivities. Then last night I saw an article on this study, which is a great example of just how far personal data analysis can go in terms of predictive capability. As reported in the Proceedings of the National Academy of Sciences of the USA, these researchers […]

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